Listrak’s Programmatic Advertising automates the display ad buying process in real-time, showing each site visitor ads that are personalized to their on-site browse and purchase behaviors.
Programmatic marketing lets you reach site visitors – regardless of their email status - with dynamic display ads personalized to their site activity. This communication delivers efficient and relevant personal ads, reinforcing
brand elements and aiding in purchase decisions to drive incremental revenue and Return on Ad Spend (ROAS).
- Increase reachable rate to anonymous shoppers
- Re-engage site visitors by serving relevant, personalized ads based on recently viewed or purchased merchandise and related products
- Get accurate campaign reporting based on incremental revenue and ROAS
- Complements the email and mobile channels