Broadcast and Triggered SMS

Create the right mobile experience through personalized, regularly scheduled broadcast messages and timely, relevant transactional SMS that go beyond order confirmation to include loyalty/reward triggers, time-triggered reminders, claim processing alerts, account-based alerts and more.

  • Compose, preview and schedule SMS campaigns right in Listrak’s application – no need to login or manage 3rd party software
  • Create targeted campaigns – filter by keyword, purchase behavior, or profile field, such as postal code or birthday
  • Time zone optimization based on area code
  • Dedicated short codes
  • Dynamic coupon pools
  • Real-Time engagement and revenue reporting and analytics
SMS Message Solution

Rainbow wanted to work with a single partner that understood how to maximize the marketing potential of Email, SMS and the Web. We found that partner in Listrak. This campaign has enabled us to capture mobile numbers and email addresses in a way that makes customers happy and increases sales while adding no administrative or technical burdens on our brick-and-mortar stores. It's a rare win-win.

David Cost, Ecommerce and Digital Marketing Executive, Rainbow


MMS (Multimedia Message Send) allows you to send photos, gifs or longer text (1,000 characters plus an image) to add a fun and engaging layer to your mobile marketing campaigns.

  • Step beyond SMS by including rich, vibrant and visual content in your text messages
  • MMS messages can be 1000 characters, as opposed to 160 characters for SMS
  • Reach nearly 100% of your addressable mobile customers as every phone that is SMS-enabled is also MMS-enabled
  • Share mobile coupons, UPC bar codes, product photos, etc.
MMS Example


MMS click-through rate


more likely to share MMS content

Cross-Channel Interactions

Create carefully-orchestrated cross-channel messaging. Easily add transactional SMS messages, triggered by API, to automated campaign conversations in Listrak Conductor.

  • Drive acquisition between email and mobile – engaging cross-channel subscription and customer data management
  • Enhance email and social campaigns with mobile messaging – create urgency and drive conversions
  • Streamline cross-channel message creation and orchestration while remaining consistent and compliant
Cross-Channel Interactions


SMS click-through rate


SMS read rate



Text-To-Join Acquisition and SMS Keyword Campaigns

Acquire numbers and email addresses across multiple channels and touchpoints with strategic text-to-join campaigns.

  • In-store signage strategies create opportunities for customers to start the conversation; no need to update POS, train employees or add new hardware or software
  • On-site tactics that engage visitors at the right points on your site as they’re browsing to encourage opt-ins
  • Email best practices to promote your SMS program in your most profitable channel
  • SMS campaigns to acquire email addresses to simultaneously and organically grow both lists


SMS email text-to-join


SMS + email conversion rate


higher engagement

SMS Filtering for Highly-Targeted Campaigns

Optimize SMS spend, drive increased customer engagement and strategically influence the path to purchase. Unlock the unified 360˚ customer profile and transform data from intent-based signals, including transactional history, behavioral activity and customer journey stage, into targeted, relevant SMS audiences.

SMS Filtering for Highly-Targeted Campaigns

Tracking and Compliance

Listrak gives you the tools you need to run successful SMS campaigns.

  • SMS reporting includes short code level subscriptions, message volume, broadcast campaign metrics, and keyword opt-in metrics
  • Revenue attribution and reporting
  • Additional contact management is available
  • Google Analytics campaign reporting is quick and easy
  • Our experts will help you navigate through the compliance and carrier approval process during implementation and beyond
Tracking and Compliance

Recommended Resources

Mobile Marketing Strategies: Using SMS and MMS Together

Read the Blog Post

Getting Started with SMS

Download the Look Book

Mobile Marketing Strategies: Using SMS and MMS Together

Read the Blog Post

Mobile Marketing: Engage customers on their preferred channel and device

View the Product Sheet

Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert

Read the Whitepaper

Rainbow Shops Integrated Email and SMS Programs Increase Customer Data Accuracy

View the Success Story

Mobile Marketing: What You Need to Know about Short Codes

Read the Blog Post

Mobile Marketing: Automating SMS Campaigns in Listrak

Read the Blog Post

Mobile Holiday Strategies for Consideration

Read the Blog Post

7 Ways to Use Transactional SMS Messaging

Read the Blog Post