Today, the rules and tools of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued and stand out in an over-saturated marketplace will win. That fact has led may retailers to adopt a customer-centric mindset. But even so, few are delivering at a level that meets expectations. Why? Trade publication Sourcing Journal provides some answers from Listrak's recent Forrester Research.

Read the full Link to article.