Listrak, the industry-leading marketing cloud focused solely on retailers, today named Scott Sobers as Chief Marketing Officer. Sobers is a distinguished marketing leader with a track record of increasing market share and driving growth for global technology companies.
“I am thrilled to welcome Scott, and am confident that his marketing leadership, knowledge of the technology industry, and his ‘client first’ focus will accelerate Listrak’s ability to achieve its ambitious goals,” says Listrak co-founder and CEO Ross Kramer. “It is important to have experienced leaders as part of our executive team. Beyond an array of experience serving other technology leaders, deep knowledge of B2B marketing and modern digital marketing, Scott has the unique perspective of a data-driven, customer-first marketing executive. His background, coupled with his dedication to building strong diversity, brings an arsenal of valuable capabilities to Listrak, and makes him an ideal fit for the marketers we serve. I look forward to the new wave of innovation we will deliver with Scott as part of our team."
Sobers has more than two decades of experience in marketing technology, communications, strategic planning, customer experience marketing, brand development and corporate strategy. Most recently, he held several Vice President of Marketing roles at Teradata, where he pioneered the company’s Account Based Marketing (ABM) strategy, transforming its industry marketing model into a highly-focused customer model. Scott also served as VP, Industry and Americas Marketing and VP, Industry and Content Marketing.
“I am excited to join Ross and the exceptional team at Listrak,” says Sobers. “Listrak’s current momentum is unquestionable; it has an industry-leading solutions portfolio with marketing cloud, coupled with deep retail expertise and an unequaled technology platform with artificial intelligence (AI) and machine-based learning built in. More importantly, it is powering some of the world’s leading brands by providing insights, answers to complex business challenges, and the ability to earn customers for life. I firmly believe Listrak is well-positioned to leverage its strategic plan and is at the cusp of writing its next growth chapter, so I am delighted to be joining at this critical stage. ”
Known for its innovative and growth-oriented vision, Listrak has tripled in size as a company in the past five years, both in revenues and employees. The company’s client roster includes Kendra Scott, goop, Spanx, Oscar de la Renta, bluemercury and Le Creuset. The announcement comes as the company sees continued growth in its retail-focused marketing cloud.
As an industry-leading marketing cloud focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices. Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit www.listrak.com.