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As we kick off the new year, the Listrak team is excited to share an abundance of product announcements, feature releases and updates that will help drive engagement, revenue, and loyalty in 2022 and beyond!
Launching January 5th
Experience A New Look and Feel
As part of the January 5th release, you will see a brand-new look and feel throughout the Listrak application. This update marks the beginning of a new initiative in 2022 to update and enhance the user interface and help you better reach your goals through a clean and intuitive user experience.
Announcing Journey Hub
As part of our mission to empower marketers with next-generation cross-channel tools to deliver results, Listrak is proud to announce Journey Hub! Journey Hub replaces Workflow as Listrak's sophisticated, drag-and-drop, cross-channel marketing automation tool to orchestrate every interaction across the customer journey.
Expand & Customize the Customer Journey
Listrak clients can now expand and enhance their customers' journeys with custom events empowering new campaigns like Wishlist messages or any other custom triggered journeys using Listrak's Cross Channel REST API. Object data included in the API call, such as Wishlist items, can now be used to personalize cross-channel messages and to further orchestrate the journey.
Recent Updates
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Quickly & Easily Insert Products in Composer
Drag and drop product blocks are now available to add beautiful, stylized products directly from your catalog data. Simply enter a SKU and product data elements including the image, title, pricing, and buttons will be available to customize the design to your brand.
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Empower 3rd Party Integration with Webhooks
Seamlessly integrate customer journeys with 3rd parties by using a Webhook Action Step. Webhooks allow you to trigger and send real-time data to a 3rd party application as a customer moves through the Webhook Action Step in Journey Hub.
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Subscribe or Unsubscribe in a Customer Journey
A Data Management Action Step is available in Journey Hub allowing you to subscribe or unsubscribe to a specific email or SMS list. Often, this will be used along with a custom event to determine list subscription for further messaging.
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Orchestrate Advanced Journeys with Decision Splits
Go beyond a basic yes/no two-step decision spit by creating multiple paths allowing for more complex orchestration and personalized experiences within a consolidated journey.
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Orchestrate SMS Text Message Info Campaigns in Journey Hub
Create highly interactive SMS text message Info Campaigns using keywords to trigger and orchestrate customer journeys. Make automated strategic decisions and provide targeted messaging and offers using unique coupon codes based on customer responses and interactions.
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Automate SMS Text Message Split Testing
Fully automated A/B split testing is now available for SMS campaigns. Options are available to send the winning version to the remaining audience automatically once a winning variation has been determined. Detailed reporting is available to gather insights and learnings that can be used to conduct future tests.
Growth Xcelerator Platform Integration with Salesforce Marketing Cloud
Listrak's strategic partnership with Salesforce Marketing Cloud is expanding to integrate with Growth Xcelerator Platform (GXP) to allow triggered email sends through SFMC and syncing of GXP Journey email activity. Shared clients will continue to experience dramatic GXP results with the option of using the SFMC platform for message delivery.
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We are here to help!
If you need any assistance or have any concerns or questions, please contact your Account Manager, email Listrak Support or call our 24/7 help desk at 877-362-4556 x1.
www.listrak.com | 100 West Millport Road, Lititz, PA 17543
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