Retail Solutions & Campaigns

Create Truly Personal, One-to-One Communications

Consumers have more choices than ever before – they can choose where, when and how they shop. That’s why you need the right solutions in place to acquire, engage, nurture, convert and cultivate customer loyalty. Listrak offers a variety of cross-channel retail solutions designed to engage shoppers at every stage of the customer journey.

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Awareness and Acquisition

Remove all barriers by implementing our acquisition solutions. With Listrak, your customers can sign up onsite, in-store or through your social networks. You can customize your welcome series messages to reflect the different acquisition touchpoints and can include both email and mobile messaging. Our solutions are proven to grow lists quickly while acquiring the subscribers who are most likely to become customers.

On-Site Acquisition

Sweepstakes

Email acquisition via sweepstakes, contests and other viral campaigns is a fast and easy way to grow subscribers lists. Listrak has perfected the process through its targeted Sweepstakes solution. A personalized sweepstakes campaign maximizes viral components of the message while ensuring that the audience is made up of people who are interested in your brand, not just the contest. This results in an increase in subscriber value and extends the customer lifecycle.

Also Consider:

Welcome Series


Solutions & Campaigns Include

Shopping Cart Abandonment Email

Engagement and Consideration

Nurture shoppers through the shopper journey with relevant, deeply segmented, behaviorally triggered communications. By delivering smart and predictive messages, customers remain engaged, returning to your site and store as informed buyers.

Welcome Series

A Welcome Series is one of your most important email campaigns because it provides the opportunity to individually engage subscribers when they’re most interested, and provides the opportunity to build brand loyalty, validate and profile subscribers, and ultimately generate revenue. While a single welcome message is beneficial, a welcome series is a more effective strategy to continually engage subscribers.

Also Consider:

Preference Center
Recommender

Preference Center

Listrak offers integrated, customized preference centers and ongoing strategies to encourage your customers to update as needed. Preference data can be used to target and segment your shoppers, ensuring that campaigns are delivered in the right channels with messages that are highly personal and relevant. Subscribers can also opt down, choosing the cadence and type of communications desired instead of unsubscribing from all campaigns

Also Consider:

Recommender
Recurring Automated Campaigns

Cart Abandonment

Listrak's Shopping Cart Abandonment solution recaptures lost revenue by reaching back to abandoners with appropriately timed, personalized messages that re-engage and optimize the opportunity for conversion. With Listrak, reachable rates are optimized by the ability to remarket to email addresses captured prior to checkout and from across all channels.

Also Consider:

Browse Abandonment
Recommender

Browse Abandonment

Listrak’s Browse Abandonment solution, used in conjunction with Recommender, is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to your website to take action. Use shoppers’ browse data to create personalized messages featuring products that have been viewed or related products based on “viewed this, viewed that” or “viewed this, purchased that” algorithms.

Use With:

Recommender

Also Consider:

Cart Abandonment

Recurring Automated Campaigns

With Recurring Automated Campaigns, you can build a single template and then send at whatever cadence you desire. Each email is created dynamically and automatically deployed, cutting down on the time you need to segment your list and create different versions of each message. When used in conjunction with promotional broadcast campaigns, these recurring messages are a perfect way to merchandise full-price items, increasing profit margins on email sales.

Use With:

Recommender

Also Consider:

Preference Center

Ratings and Reviews

Ratings and Reviews will greatly impact your revenue. Our Ratings and Reviews solution automatically incorporates the best reviews into email campaigns, including shopping cart abandonment, browse abandonment and product-specific campaigns. While seamlessly integrating with Bazaarvoice, PowerReviews, and Magento's Rating & Reviews module, this user generated content is proven to influence decisions at the right point in the sales cycle.

Also Consider:

Cart Abandonment
Recommender

Transactional / Conversion

Customers don’t just open and read their transactional messages, they keep them and refer to them often. Make the most of this engagement by delivering the messages in the right channel and by including personal recommendations based on purchase history.

Transactional Email

Transactional Messaging

Listrak’s Transactional Messaging solution, including order confirmations and shipping confirmations, is designed to further engage your audience. Using our behaviorally triggered messaging platform, emails are deployed immediately upon events occurring to reach subscribers when they’re most engaged. And, even though transactional emails are automated, you can still continuously monitor results to optimize effectiveness of timing, content and creative. When used with Recommender, transactional messages are a great opportunity to drive recent purchasers to purchase again.

Also Consider:

Recommender
Repeat Buyer
Review Request

E-receipts

Many customers prefer to have retail receipts emailed to them rather than receiving a paper copy, as a convenient way to keep track of expenses without the worry of them getting thrown away or lost. Listrak can integrate with your POS system, enabling you to collect customer email address and deliver receipts through our platform instantly and automatically.

Also Consider:

Recommender
Transaction Messages
Winback


Solutions & Campaigns Include

Product Replenishment Email

Customer Loyalty

The right communications after the first sale will keep customers engaged and buying from you. Lifecycle marketing drives loyalty and Listrak offers a number of automated post purchase solutions to help you reach customers with personalized, revenue-driving messages.

Replenishment

Using behavioral analytics and integrated Business Intelligence, we automate email marketing designed to proactively prompt customers to repurchase products. Analyzing product shelf-life, order history and desired cadence, we determine when to engage customers, for which products and at what frequency, then build campaigns to influence purchases. Replenishment drives sales and greatly increases the ROI of your email marketing.

Also Consider:

Preference Center
Recommender

Repeat Buyer

Our solution automates post purchase email campaigns enabling you to reach out to keep customers interacting and transacting with your brand. Post purchase strategies can include various types of campaigns to increase engagement, prompt additional purchases, and ultimately increase the lifetime value of each customer.

Also Consider:

Recommender
Transactional Messaging
Winback

Loyalty

Your current and returning shoppers deserve special attention, and loyalty campaigns are a great way to engage and reward them for their brand loyalty while increasing their lifetime value. Automated messages triggered by purchase frequency will help you strengthen your relationship with your brand loyalists and encourage them to return for future purchases. Offer incentives to purchase or promote your brand’s lifestyle by inviting only your most loyal shoppers to exclusive in-store experiences.

Also Consider:

Review Request


Solutions & Campaigns Include

Customer Reactivation

If you send customers personalized, relevant messages, they will re-engage with your brand – even if it’s been a while since they opened an email or made a purchase. Listrak’s solutions will help you identify the inactive subscribers and will send messages that are designed to reactivate them.

Back in Stock Solutions

Winback

Retail marketers know that acquiring new customers is much more difficult and costly than retaining existing customers. Including winback campaigns in your marketing strategy is a proven way of reactivating customers whose activity may have lapsed. Set winback campaign cadence and frequencies that make sense for your brand by reviewing all online and in-store customer behavior within the Listrak platform, including website browsing activity, email opens, reads and clicks.

Also Consider:

Loyalty
Recurring Automated Campaigns
Welcome Series

Back in Stock

Listrak’s Back in Stock Alerts solution is a remarketing solution designed to recoup lost revenue. Our Alerts solution automatically notifies customers when their desired products are back in stock. And in the event that restocking is delayed or the product becomes discontinued, an automated email is sent to the customer with personalized content, giving you the opportunity to convert more customers.

Also Consider:

Browse Abandonment
Recurring Automated Campaigns
Recommender

Review Request

Developing a connection with your customers is key to turning one-time buyers into longtime brand loyalists. By sending Review Request campaigns to recent purchasers, you not only enable your customers to share their feedback, but you also collect valuable social proof which can be utilized in many of your cross-channel communications. When paired with Loyalty campaigns, Review Request campaigns give you the opportunity to collect product reviews from your best customers.

Also Consider:

Cart Abandonment
Loyalty Campaigns
Recommender


Solutions & Campaigns Include