Social Marketing

Take Social Interaction to the Next Level

Your customers interact online. Retailers know they have to be part of the conversation in social environments, but have struggled to figure out how those social interactions impact revenue, because social networks have not been a strong sales channel. However, when combined with email - the undisputed highest performing marketing channel - social campaigns not only increase engagement and reach, but revenue as well.

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Increase Engagement with User Generated Content

Your customers love to share images, reviews and thoughts on their shopping experiences with their social networks. Listrak’s Olapic and Curalate integrations allow you to use this User Generated Content in your marketing campaigns. This not only elevates your messages by making them more engaging, it deepens your relationships with your customers. We offer a level of engagement you can’t find elsewhere. You can easily add a valuable layer of authentic visual content to your campaigns, increasing engagement and conversion rates.

User Generated Content
User Generated Content

Social Proof

Social recommendations are a powerful marketing asset, especially in the form of customer-generated product ratings and reviews. In fact, 90% of online shoppers claim that a positive review influences purchase decisions. Our solution integrates with leading review providers, including Bazaarvoice and Power Reviews, and allows you to easily include star ratings and customer reviews in email campaigns.

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Dynamic Insertion

Dynamically insert ratings and reviews with specified parameters in email campaigns to positively influence purchase decisions.

Real-Time Tracking

Real-time monitoring allows you to track and report on the number of ratings and reviews and number of orders placed per review within Listrak.

Review Requests

Increase the number of product reviews by automating review requests as part of your post purchase campaigns.

social marketing

Lead Generation through Social Networks

The customers who interact with you on Twitter and Facebook are typically the most engaged. Our integrations with Facebook, Twitter and other social networks gives you the ability to directly acquire highly qualified leads, automatically adding them to your subscriber list and triggering your welcome series. You can also monitor new subscribers by subscription point and easily track ongoing engagement.

social marketing

Social Sharing

Our solution gives you the ability to make all of your emails easily shared while allowing you to track the results. By including a Share With Your Network link in each email, your recipients can easily post the email on their Facebook, Twitter or LinkedIn feeds, so their friends and contacts can take advantage of the email offer, too. Also, all emails should include the Send to a Friend link, which keeps all formatting and functionality intact when they are forwarded, making it easy for others to interact with your messages.