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Organizations have email addresses for only 30% of site visitors, on average. And with email list attrition rates averaging 25-30% annually, relying solely on email or mobile channels to reach shoppers leaves a big audience you can’t reach.
Listrak’s solutions for display advertising will bridge the gap, greatly expanding your marketing reach.
Listrak’s Programmatic Advertising automates the display ad buying process in real-time, showing each site visitor ads that are personalized to their on-site browse and purchase behaviors.
Programmatic marketing lets you reach site visitors – regardless of their email status - with dynamic display ads personalized to their site activity. This communication delivers efficient and relevant personal ads, reinforcing brand elements and aiding in purchase decisions to drive incremental revenue and Return on Ad Spend (ROAS).
Listrak’s Programmatic Marketing Solution is an industry leader, reporting on incremental revenue lift and ROAS - not CPC or last click attribution models, which often account for accidental clicks.