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All campaigns are automated, which means very little day to day management is required. But what's even better is the success these autopilot campaigns deliver.
Saying thank you has proven to be an effective way for Pinup Girl Clothing to not only generate top-of-mind awareness, but also repeat sales.
14 days after the sale a loyalty email is sent, thanking the customer for her recent purchase. Depending on the customer's purchase history, the email may also include a discount for a future purchase.
Pinup Girl Clothing invites customers to become brand advocates by providing personal feedback on their recent purchases. This feedback is then published to the specific products' website page to help other shoppers make their purchase decisions.
25 days after a product is shipped, a review request email is sent which directs the customer to an easy rate and review form. The form captures a one-to-five star rating on quality, fit and comfort, service, price and value, as well as an optional written review.