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Kidstuff, a well-established Australian brand, is known for offering toys that enrich imagination and inspire curiosity. As a fast growing brand with an expanding network of 23 stores, Kidstuff realized it was limited in the ability to reach and connect to its growing customer base.
With the help of Listrak, Kidstuff implemented an advanced subscriber acquisition strategy to help onboard and connect with more customers.
Through the implementation of the Listrak modal lightbox, along with an in-store POS integration, Kidstuff rapidly increased subscriber signup across all touchpoints of its multichannel business. By fully embracing the flexibility of Listrak's multichannel integration functionality, Kidstuff increased its email subscriber list by 20,000 – going from 10,000 to 30,000 active subscribers in just five months – and continued to grow an average of more than 2,500 subscribers per month.
This approach has helped Kidstuff increase revenue generated by email by over four times in just five months. It has also allowed the retailer to establish an invaluable connection with its customers which has allowed Kidstuff to continue to communicate with subscribers to help turn one-time buyers into loyal customers.
"Kidstuff has been a specialist toy retailer for over 40 years, searching the world for the best educational toys. Listrak is critical in extending our great customer relationship into the online space and with a whole new group of toy lovers."
Rob Roy, eCommerce Manager, Kidstuff