What does this mean for you?
If you’re currently doing on-site acquisition via a popup or modal that looks like either of these two, it will no longer be Google-compliant starting January 10, 2017, and Google will begin to penalizing your mobile search ranking.
So what can you do?
Whether or not retailers like it, the change is coming. Listrak clients have access to compliant layouts that can be implemented with no IT or development resources. If you're not a Listrak client, you can either proactively take steps to abide by the new rules, OR, if you love your current popup, keep it and closely monitor search rankings and traffic after the algorithm is released. Impacts may not be immediate, so you will need to watch performance over time.