When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.
To escape the confines of my inbox for a little while, I thought I’d look for the light at the end of the tunnel: When does email sending slow down?
With this throwback to the holiday months of 2014, I came to three conclusions.
1. Pets Chase Mailmen, Emails Chase Pets.
After picking the verticals I wanted to review, I was surprised to see that pet supply companies sent the most email per company—over 100 on average-- for the four-month period examined. Following not-so-close behind, we see the verticals of Office Supplies, Education, and Apparel/Accessory retailers.
2. When December Comes, I'm Hiding from my Inbox
Roughly 61% of verticals reviewed had their sending peak in December. With more emails in the inbox and consumer spending at a seasonal high, you can expect competition to skyrocket. Will your email be the one recipients remember?
(Hint: If you’re not feeling so confident that you will crush the competition this holiday, check out Listrak’s Holiday Resource Center
. We’ll get you up to snuff.)
3. Skip the New Year's Party and Inventory your Office Supplies
For a new angle, I stacked months side-by-side. While seeing Toy/Hobbies/Sporting Goods spike in December wasn’t too unexpected, I was shocked to see that the Office Supplies vertical saw the highest spike—and in January, of all times.
We you surprised by any of these industry sending habits? Drop us a comment below— we’d love to hear from you.