I have the Sephora App on my phone, complete with all of my personal settings which made life easier while in the store. When we entered, a sales consultant asked if he could be of any help. I explained that I was looking for new powder foundation, and he suggested trying out the Pocket Contour Class within the Sephora App. This is touted as a step-by-step tutorial based on my personal features using a picture that you take in the store of yourself. The tutorial maps your features right away and provides you with the shape of your face and the preference of foundation. It then walks you through the recommended beauty routine; everything from the shade of foundation to where to apply it, what type of brush to use and the recommended brands. I emailed the new process to myself and set off to find the foundation in the store. This is where the experienced transitioned back from my mobile device to the store associate because I definitely needed his help in navigating the store to find the product.
Sephora also offers a really useful interactive display in its stores that help customers find the correct foundation color. The sales associate found my perfect match and then offered up a number of options. I asked if the recommendations could be emailed to me and she entered my email address but the email never arrived, which is unfortunate because those recommendations are some of the most personal and useful ones around.
The associate showed me several of the products in the store and suggested that I use Sephora’s app to scan the merchandise that I like so it is saved to my favorites. I would have preferred to receive an email with this information but this tool was helpful.
If you're thinking about adding interactive displays in your stores, be sure that the technology you're investing in will actually help customers shop and, more importantly, purchase. Don't add technology just for the sake of it. Questions? We'd love to hear your thoughts and ideas!