Personalization

Partner

The State of Marketing: Q&A with Kate Levin of Bread

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple

Posted on 
Oct 1, 2018
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Holiday

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.

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Aug 20, 2018
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Partner

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

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Jun 19, 2018
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360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
Apr 12, 2018
  by
Wendy Huffman
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Partner

How User-Generated Content Takes Email Marketing Personalization to the Next Level

Thanks to Listrak partner Yotpo for this guest blog entry.

Posted on 
Mar 14, 2018
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Artificial Intelligence

Who Will Adopt Artificial Intelligence in 2018?

Don't overthink it. Surrendering to intelligent automation.

Posted on 
Jan 4, 2018
  by
Wendy Huffman
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360 Customer Profile

Data-Driven Marketing

The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.

Posted on 
May 1, 2017
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360 Customer Profile

Cross-Device Targeting: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.

Posted on 
Apr 6, 2017
  by
Megan Ouellet
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360 Customer Profile

Recovering Site Abandoners at Every Touchpoint

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Posted on 
Feb 24, 2017
  by
Megan Ouellet
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Artificial Intelligence

How to Personalize Every Email: It’s Easier than You Might Think

Retail marketers have tons of customer data. They know what products shoppers are viewing onsite, their sizes and styles, their favorite colors. They know when emails are opened, what device they’re on, what engages them. So why are they still sending the same email to everyone on their lists?

Posted on 
Jun 9, 2016
  by
Megan Ouellet
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Artificial Intelligence

Four Ways to Refresh Your Remarketing Messages

Shopping Cart Abandonment and Browse Abandonment messages are two of the most valuable email campaigns in your arsenal of customer communications.

Posted on 
Apr 8, 2016
  by
Megan Ouellet
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Artificial Intelligence

Customer Connections: Personalize Messages to Nurture Shoppers

In a prior blog post, which you can read here, my colleague shared ideas on acquisition and how to generate an initial sale from those new subscribers.

Posted on 
Jan 20, 2016
  by
Ryan Ogurcak
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Holiday

Personalized Messages that will Boost Engagement during the Holidays

Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.

Posted on 
Oct 12, 2015
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Holiday

Using Personalized Product Recommendations at Every Touchpoint

56% of shoppers are expecting retailers to make holiday shopping more personalized and convenient, both online and in-store this holiday season. And more than half of the holiday shoppers expect retailers to base those personalizations on past purchases and online behavior.

Posted on 
Sep 23, 2015
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360 Customer Profile

Personal Product Recommendations Engage Lapsed Customers

Retailers need to do everything they can to engage and re-engage subscribers with every email deployment. It’s no longer enough to send the same message to everyone.

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Sep 1, 2015
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Artificial Intelligence

See How Personal Product Recommendations Generate 67.4x ROI for IMA

International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.

Posted on 
Aug 28, 2015
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Artificial Intelligence

Seven Triggers to Enhance your Email Automation

A simple email can do so much. It can raise brand awareness, drive sales, engage new customers and re-engage past customers or even identify unknown shoppers to build an accurate customer database.

Posted on 
Aug 12, 2015
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360 Customer Profile

Recommendations Reach Far Beyond the Cart Page

Marketers have been using personalization to increase engagement and conversions for many years, starting with the interjection of first name in email subject lines and direct mail pieces.

Posted on 
Jul 20, 2015
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Artificial Intelligence

Listrak Clients Talk Personalization

Multichannel Merchant just released its latest Executive Summary on Personalization. Download the report to see how:

Posted on 
Jun 17, 2015
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Artificial Intelligence

PYMNTS.com: The Hyper-Personalized Approach to Retail

Retail innovation. Transforming retail. Changing the way retail is done.

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Jun 10, 2015
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Strategy and Tactics

Multichannel Merchant: giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

Posted on 
May 22, 2015
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Artificial Intelligence

Listrak’s Sophisticated A/B Split Testing Functionality

Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.

Posted on 
Mar 23, 2015
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Artificial Intelligence

Retailers Relying More on Personalization, Less on Discounting

We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.

Posted on 
Jan 21, 2015
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Artificial Intelligence

Shoppers Want Marketing E-mails Tailored to their Preferences

80% of consumers say they like it when brands’ e-mails recommend products based on their previous purchases.

Posted on 
Jan 14, 2015
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Holiday

Product Recommendation Strategies that are Working this Holiday Season

Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.

Posted on 
Dec 19, 2014
  by
Ross Kramer
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Artificial Intelligence

Recommended Products in Order Confirmation Emails

I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage.

Posted on 
Aug 19, 2013
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