Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple
Thanks to Listrak partner Yotpo for this guest blog entry.
The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.
Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.
On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.
Retail marketers have tons of customer data. They know what products shoppers are viewing onsite, their sizes and styles, their favorite colors. They know when emails are opened, what device they’re on, what engages them. So why are they still sending the same email to everyone on their lists?
In a prior blog post, which you can read here, my colleague shared ideas on acquisition and how to generate an initial sale from those new subscribers.
Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.
56% of shoppers are expecting retailers to make holiday shopping more personalized and convenient, both online and in-store this holiday season. And more than half of the holiday shoppers expect retailers to base those personalizations on past purchases and online behavior.
Retailers need to do everything they can to engage and re-engage subscribers with every email deployment. It’s no longer enough to send the same message to everyone.
International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.
Retail innovation. Transforming retail. Changing the way retail is done.
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.
Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.
We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.
80% of consumers say they like it when brands’ e-mails recommend products based on their previous purchases.
Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.
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