Mobile

Mobile Milestones: A 2017 Holiday Recap

63% of smartphone owners reached for their mobile devices to make holiday purchasing decisions in 2017.

Posted on 
Aug 22, 2018
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Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
Aug 20, 2018
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
May 15, 2018
  by
Melissa Lobach
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Channel

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Posted on 
Mar 27, 2018
  by
Collette Lazor
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Channel

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.

Posted on 
Nov 28, 2017
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Marketing

SMS State of the Industry

Two-thirds of all customers shop in more than one channel

Posted on 
Nov 3, 2017
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Holiday

Mobile Holiday Strategies for Consideration

The holiday season brings an abundance of advertising noise to consumers, and for retailers, it is difficult to stand out. The question is --- how do you distinguish yourself and convince consumers to shop with YOU, rather than competitors?

Posted on 
Jul 14, 2017
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Channel

Mobile Marketing: Automating SMS Campaigns in Listrak

Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.

Posted on 
May 8, 2017
  by
Megan Ouellet
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Channel

Mobile Marketing: What You Need to Know about Short Codes

If you’re considering the SMS mobile marketing channel as your next opportunity to engage your customers, one of the biggest decisions to make is whether you would like a shared or dedicated short code for your company.

Posted on 
May 5, 2017
  by
Paula Spirawk
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Design

Writing for Mobile-Optimized Emails

It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points. You’ve got about 3 seconds to grab a reader’s attention before they move on, so make good use of it with succinct copy, relevant content, and lots of highly breathable white space.

Posted on 
Oct 12, 2016
  by
Laurel Morse
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Channel

iOS 10 updates that impact email marketers

Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers.

Posted on 
Sep 26, 2016
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Artificial Intelligence

Browse Abandonment Email Boosts Conversions

A well-known mobile accessories brand client deploys several Abandonment campaigns, including a three-message Shopping Cart Abandonment campaign and two-message Product Detail Page Browse Abandonment campaign. In addition, being familiar with its target customers’ buying habits, the client takes its abandonment remarketing one step further with a unique Page Browse Abandonment message.

Posted on 
Sep 15, 2016
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Design

Gmail is Going Responsive!

Gmail just announced that it will be adding support for responsive email by the end of the month. Email geeks world-wide go nuts! It’s pretty incredible. One minute you’re struggling to get your hybrid fluid email hacks to render, and out of nowhere, Gmail releases this update like no biggie:

Posted on 
Sep 15, 2016
  by
Aaron Pearson
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Holiday

Are You Ready to Begin Composing Your Holiday Email Templates?

With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.

Posted on 
Sep 14, 2016
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360 Customer Profile

Thoughts from Forrester Marketing 2016 and Mcommerce Summit

I recently had the privilege of attending two very informative conference – Forrester Marketing 2016 and Mcommerce Summit - both with an impressive, knowledgeable roster of presenters.

Posted on 
May 20, 2016
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Channel

3D Touch: Lowering the Barrier for Mobile Commerce

The following post comes from our technology partner, OvenBits. Our partnership allows our shared clients, like giggle (referenced below), to use behavioral and transactional data from the Oven Bits ecommerce app platform, Pivot, to improve user experience at a brand level. This provides highly relevant, personalized content in triggered and marketing email campaigns, on site recommendations and more.

Posted on 
Nov 13, 2015
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Channel

What Email Marketers Need to Know about iPhone 6s and iOS9

Every designer loves to be asked the age old cliché, “Can you make it pop”? Thanks to Apple, now we can make your emails Peek & Pop!

Posted on 
Oct 5, 2015
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Holiday

Mobile Ad Blockers and What They Mean for Holiday Shopping

By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.

Posted on 
Sep 30, 2015
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Channel

Do We Really Know What Mobilegeddon Means?

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Posted on 
Jun 15, 2015
  by
Matt Vollmer
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Design

Retailers Get Less Promotional and More Personal

Fewer top online retailers are offering discounts in e-mails, while more actively encourage e-mail sign-ups on their sites.

Posted on 
Jan 15, 2015
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Holiday

This Holiday Season, Think "Responsive"

It’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.

Posted on 
Jul 9, 2014
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Channel

Leverage Your Email List with Facebook Custom Audiences

When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.

Posted on 
Jun 10, 2014
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Design

Responsive Design: Retina Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
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Design

Responsive Design: Stacking Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
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Design

Mobile First Email Design

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Posted on 
Feb 26, 2014
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Holiday

10 Tips to Holiday Email Marketing Success - Part Two

In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.

Posted on 
Jul 19, 2013
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