Whether they only bought once, or were a long-time fan, nobody likes losing customers.
Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.
Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up
According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions.
The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.
So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?
Here on the Listrak Insights blog, we love to strategize ways to reel in customer. We could talk about subject lines, great design, or copywriting tips for days—no problem.
It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:
Customers can be a wealth of content for marketers, and natural cosmetics company Naturopathica discovered that combining feedback and email can be especially compelling for consumers.
This morning, I received this email from Amazon with the simple and effective subject line “Buy it again”
I bought a few sweaters from Ann Taylor on Black Friday but I haven’t purchased anything, or even visited the site, since then. And today I received this re-engagement campaign.
70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.
While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.
I’d like to introduce guest blogger Cherene Etemadi, marketing manager with EYEMAGINE, a full-service Magento and web development company based in sunny California.
We’d love to hear about the current state of your business and where you’re headed.
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