Loyalty

CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
  by
Mike Hartman
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
Aug 20, 2018
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Partner

Triggered Email Campaigns You Can Personalize with User- Generated Content

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up

Posted on 
Sep 22, 2017
  by
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Strategy and Tactics

Listrak Receives World-Class Net Promoter Score® of 80

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions.

Posted on 
May 19, 2017
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360 Customer Profile

Data-Driven Marketing

The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.

Posted on 
May 1, 2017
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Strategy and Tactics

Creating Customer Loyalty: Hooray, you made a sale! Now what?

So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?

Posted on 
Feb 16, 2017
  by
Alicia Morrissey
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Strategy and Tactics

The Purchase Experiment: How to Romance Your Customers

Here on the Listrak Insights blog, we love to strategize ways to reel in customer. We could talk about subject lines, great design, or copywriting tips for days—no problem.

Posted on 
Mar 23, 2016
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Holiday

Holiday Insights: Six Must-Dos for Your Holiday Planning List

It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:

Posted on 
Nov 4, 2015
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Strategy and Tactics

Customer Reviews Boost Clickthrough by 25% in Ecommerce Product Emails

Customers can be a wealth of content for marketers, and natural cosmetics company Naturopathica discovered that combining feedback and email can be especially compelling for consumers.

Posted on 
May 12, 2015
  by
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Strategy and Tactics

Buy it Again

This morning, I received this email from Amazon with the simple and effective subject line “Buy it again”

Posted on 
Feb 17, 2015
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Holiday

30 Day Winback Campaigns

I bought a few sweaters from Ann Taylor on Black Friday but I haven’t purchased anything, or even visited the site, since then. And today I received this re-engagement campaign.

Posted on 
Dec 24, 2014
  by
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Strategy and Tactics

Make Your Customers Feel Special

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Posted on 
Nov 20, 2014
  by
Megan Ouellet
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Strategy and Tactics

Happy Birthday to Me: Gifts in My Inbox

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.

Posted on 
Nov 17, 2014
  by
Ross Kramer
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Strategy and Tactics

Customer Loyalty through User Experience

I’d like to introduce guest blogger Cherene Etemadi, marketing manager with EYEMAGINE, a full-service Magento and web development company based in sunny California.

Posted on 
May 13, 2013
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