I love to shop. Nearly every purchase I make is online - clothing, household items, even cat food. I shop so much that the Google Street View of my house shows several boxes on my front porch. But, until recently, I would only visit a store if I needed to return something I purchased online.
Our Listrak Retail Reality trip to NYC and our Sephora visit has been mentioned, but we wanted to take a moment to expand on the experience that we had in the store and the follow-up we have received since our visit, as well as a more recent trip to our local Sephora store in our mall.
It wasn’t that long ago that the industry was saying, “Retail stores are dead!” and “The malls of America are empty and closing for good!” But with a new focus on interaction and engagement with consumers in retailers such as Rebecca Minkoff and Ralph Lauren, there could be a whole new world of retail.
The New Balance store in Midtown Manhattan offers a truly foot-centric digital experience. Amongst the typical shoes and socks that you would find in a traditional shoe store, this New Balance location also offers a variety of interactive touchscreens and kiosks to help each unique customer find the right footwear, personalized for them.
On Listrak’s recent Manhattan Retail Reality Roadtrip, our group visited many stores located in Chelsea, Soho and along 5th Avenue. Even as an avid online shopper, I still love shopping in-store.
1 City, 2 Days, 16 people, 32 Stores.
Last year, holiday foot traffic decreased 8.3% according to the NRF. But there is no denying that in-store holiday shopping is still the clear revenue winner as over $500 billion in holiday revenue came from stores and $101.9 billion came from online and mobile devices in 2014.
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