Engagement

CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
  by
Mike Hartman
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
Aug 20, 2018
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Holiday

The Do’s and Don’ts of Holiday Email Campaigns

This blog post comes from Alison Lyne, Sr. Marketing Manager at Persado.

Posted on 
Aug 20, 2018
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Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

Posted on 
Jul 24, 2018
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Channel

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Posted on 
Mar 27, 2018
  by
Collette Lazor
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Channel

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Posted on 
Jan 5, 2018
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Channel

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.

Posted on 
Nov 28, 2017
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Holiday

It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals.

Posted on 
Nov 7, 2017
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Design

The Importance of Optimizing Email for Accessibility

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”

Posted on 
May 30, 2017
  by
Melissa Lobach
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Strategy and Tactics

Choosing the Best Popup Design for Your Goals

If you’re ready to grow your email list then a popup on your website is a must-have. Getting started designing a popup may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose?

Posted on 
May 24, 2017
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Channel

Mobile Marketing: Automating SMS Campaigns in Listrak

Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.

Posted on 
May 8, 2017
  by
Megan Ouellet
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Strategy and Tactics

Email Campaign Trends: What’s In My Inbox?

Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.

Posted on 
May 4, 2017
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Partner

Energize Repeat Purchases without Deterring Retailer Relationships

Gone are the days, when CPG brands could rely only on advertising and promotions. While traditional advertising can still help companies improve customer reach and brand awareness, they can no longer build strong, profitable relationships with their best customers on their own.

Posted on 
May 2, 2017
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360 Customer Profile

Cross-Device Targeting: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.

Posted on 
Apr 6, 2017
  by
Megan Ouellet
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Design

Creative Email Campaigns to Engage Customers

The Worst Blog Post You’ll Ever Read… April Fool’s!On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers.

Posted on 
Apr 6, 2017
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Design

Making the Most of your Triggered Emails: Birthday Edition

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!

Posted on 
Feb 28, 2017
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Strategy and Tactics

What's the Deal with Preheaders?

"Preview text", "preheader (or pre-header) copy", "second subject line" – whatever you want to call it, it's an incredibly important (and underutilized) component of marketing emails.

Posted on 
Nov 22, 2016
  by
Laurel Morse
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Artificial Intelligence

Smart Segmentation Tactics to Increase Engagement and Conversions

Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.

Posted on 
Nov 2, 2016
  by
Julie Wahl
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360 Customer Profile

The Purchase Experiment: Text Me Maybe?

In a recent post, I summarized my experience researching retailers' post purchase practices by comparing marketing to courtship. As it turns out, that metaphor continues to be validated.

Posted on 
Apr 4, 2016
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Artificial Intelligence

Segmentation 101: Setting up for Success

Marketers have been talking about relevant emails for the past decade. But, unfortunately, targeting and segmentation, while considered best practices, are still not the norm for many retailers.

Posted on 
Mar 21, 2016
  by
Megan Ouellet
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360 Customer Profile

Retailers Should Be Making More Product Recommendations

Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.

Posted on 
Mar 14, 2016
  by
Megan Ouellet
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Strategy and Tactics

Get the Open: Our Top 12 Tips for Writing Grabby Subject Lines

A subject line is the most important thing you'll write in your email. Period. Because if you don't get the open, nothing else matters. But never fear – there are a few proven tricks you can keep up your sleeve to make sure you've got a fighting chance.

Posted on 
Mar 2, 2016
  by
Laurel Morse
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Holiday

Email Strategy Showcase

There are countless strategies one can use to entice those reads, clicks and conversions we’re all after. But why choose just one?

Posted on 
Feb 12, 2016
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Holiday

Retail Email Strategy: Add Animation

I’m not sure if Wallace and Gromit are to blame here, but there’s something really endearing about animation. Emails on the other hand…well, I hope it isn’t mutinous to admit they are not always the most warm and cuddly of creations.

Posted on 
Feb 11, 2016
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Holiday

Need Valuable Content? Think Gift Guides

A quick review of the Valentine’s Day emails seems to send a clear message: the competition is weak. For many brands, the holiday push is confined to just soaking a featured image in a stew of roses, pink, and hearts.

Posted on 
Feb 11, 2016
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360 Customer Profile

Connecting with the Always Connected Customer

We hosted the first of our two Customer Connections events in New York this week. It was filled with new ideas, best practices and strategies that will help retailers create a seamless shopping experience for their customers across multiple channels.

Posted on 
Feb 5, 2016
  by
Megan Ouellet
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Strategy and Tactics

Q4 vs. Q3 2015 Retail Email Campaign Metrics

Once again we’ve gathered Listrak’s global retail email campaign metrics for the recently completed quarter and compared them to the metrics from the quarter prior.

Posted on 
Jan 25, 2016
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360 Customer Profile

Tips for Cross-Channel Email and Mobile Acquisition

It’s 2016 and we’re just coming down off the holiday rush, but I bet you’re already thinking about where and how to find new customers and subscribers.

Posted on 
Jan 7, 2016
  by
Cherrill Hartman
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Holiday

Holiday Insights: Get Gift Card Savvy

Christmas is only six days away. If you haven't finished shopping yet, chances are you'll be picking up some gift cards in the next few days.

Posted on 
Dec 18, 2015
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Channel

Interactive Digital Displays In-Store

I love to shop. Nearly every purchase I make is online - clothing, household items, even cat food. I shop so much that the Google Street View of my house shows several boxes on my front porch. But, until recently, I would only visit a store if I needed to return something I purchased online.

Posted on 
Dec 16, 2015
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Channel

Interactive In-Store Displays

Our Listrak Retail Reality trip to NYC and our Sephora visit has been mentioned, but we wanted to take a moment to expand on the experience that we had in the store and the follow-up we have received since our visit, as well as a more recent trip to our local Sephora store in our mall.

Posted on 
Dec 16, 2015
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360 Customer Profile

Retail of the Future is Here

It wasn’t that long ago that the industry was saying, “Retail stores are dead!” and “The malls of America are empty and closing for good!” But with a new focus on interaction and engagement with consumers in retailers such as Rebecca Minkoff and Ralph Lauren, there could be a whole new world of retail.

Posted on 
Dec 8, 2015
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Strategy and Tactics

Three Good Reasons to Stop Saying Welcome

I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*.

Posted on 
Dec 4, 2015
  by
Laurel Morse
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Holiday

Cross-Channel Holiday Promotions

It's that time of year again. Mailboxes are stuffed full of holiday catalogs and direct mail pieces. When I was a kid, I loved looking through the Christmas catalogs, circling all of the toys I wanted Santa to bring me. But now I rarely even open them before putting them in the trash.

Posted on 
Nov 23, 2015
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Channel

Let’s Get Phigital: The State of In-Store Technology

1 City, 2 Days, 16 people, 32 Stores.

Posted on 
Nov 20, 2015
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Holiday

Holiday Insights: Six Must-Dos for Your Holiday Planning List

It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:

Posted on 
Nov 4, 2015
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Holiday

Holiday Insights: Drive Traffic In-Store

Last year, holiday foot traffic decreased 8.3% according to the NRF. But there is no denying that in-store holiday shopping is still the clear revenue winner as over $500 billion in holiday revenue came from stores and $101.9 billion came from online and mobile devices in 2014.

Posted on 
Nov 3, 2015
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Holiday

Personalized Messages that will Boost Engagement during the Holidays

Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.

Posted on 
Oct 12, 2015
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Holiday

Fighting Comp: Are Early Holiday Promotions a Charm or a Challenge?

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

Posted on 
Oct 2, 2015
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Holiday

Mobile Ad Blockers and What They Mean for Holiday Shopping

By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.

Posted on 
Sep 30, 2015
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Artificial Intelligence

See How Personal Product Recommendations Generate 67.4x ROI for IMA

International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.

Posted on 
Aug 28, 2015
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360 Customer Profile

How are the Big Mall Brands Faring from a Consumer Point of View?

Recently the Marketing Team at Listrak took a road trip to King of Prussia Mall, the nation’s second largest mall, which features a diverse mix of more than 400 stores, including an array of upscale department stores and luxury brands.

Posted on 
Aug 25, 2015
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Artificial Intelligence

Seven Triggers to Enhance your Email Automation

A simple email can do so much. It can raise brand awareness, drive sales, engage new customers and re-engage past customers or even identify unknown shoppers to build an accurate customer database.

Posted on 
Aug 12, 2015
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Strategy and Tactics

Pop Culture Makes Great Email Content

I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)

Posted on 
Aug 5, 2015
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Strategy and Tactics

Modal Acquisition Research Study: Performance of the Popup

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

Posted on 
Jul 27, 2015
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360 Customer Profile

Recommendations Reach Far Beyond the Cart Page

Marketers have been using personalization to increase engagement and conversions for many years, starting with the interjection of first name in email subject lines and direct mail pieces.

Posted on 
Jul 20, 2015
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360 Customer Profile

Meeting Customer Expectations On the Path To Purchase

Although slightly less than one third of consumers are making purchases on their mobile phones, we know that they use their phones at many different points along the path to purchase: to discover new brands and products, conduct research, browse social media sites and compare prices.

Posted on 
Jul 17, 2015
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Strategy and Tactics

Shopping Cart Abandonment Subject Lines

We’ve all done it. While browsing through your favorite eCommerce site, you find a perfect new item.

Posted on 
Jul 9, 2015
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Strategy and Tactics

Hey or Hi: The Nitty Gritty of Welcome Email Subject Lines

When your copy is being blasted out to millions of people at a time, little details can generate a lot of added stress. Are you more of a gray or grey brand? Is the oxford comma classy or antiquated? Is that third exclamation point too much?

Posted on 
Jul 7, 2015
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Strategy and Tactics

Finding Subject Line Swagger: Welcome Emails

Sometimes it feels as though omnichannel marketing is more of a science than an art. With each split test, heat map, and cookie, marketing has become riddled with technical jargon and best practices.

Posted on 
Jul 6, 2015
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Strategy and Tactics

Human Emails: Some Great Examples

In a previous post, I spoke about the important of humanizing your brand through showcase your company culture and engaging with the external world. A few days ago, I stumbled upon a few great examples of this approach in practice.

Posted on 
Jul 2, 2015
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Strategy and Tactics

The Golden Rule: Content-Rich Emails

Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”

Posted on 
Jul 1, 2015
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Artificial Intelligence

PYMNTS.com: The Hyper-Personalized Approach to Retail

Retail innovation. Transforming retail. Changing the way retail is done.

Posted on 
Jun 10, 2015
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Strategy and Tactics

How Mood Fabrics Drives a 7% Conversion Rate on Email Campaigns

The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.

Posted on 
May 29, 2015
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Strategy and Tactics

Multichannel Merchant: giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

Posted on 
May 22, 2015
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Strategy and Tactics

What Are You Waiting For? Hurry Up and Get That Second Purchase

Although the main reason the Gregorian calendar was introduced in 1582 was to change the date of Easter, it also forever changed the way we measured days, weeks, months and years.

Posted on 
Apr 8, 2015
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Strategy and Tactics

Weekend Sends: Email Works - Even When You’re Not

Why give your email program the weekend off? A recent study shows consumers open emails slightly more often on Saturday and Sunday than on weekdays.

Posted on 
Mar 12, 2015
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Artificial Intelligence

Retailers Relying More on Personalization, Less on Discounting

We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.

Posted on 
Jan 21, 2015
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Deliverability

Email Marketing Compliance Outside of the U.S.

I recently wrote on article on the importance and key features of the US CAN-SPAM act. Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.

Posted on 
Jan 16, 2015
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Holiday

30 Day Winback Campaigns

I bought a few sweaters from Ann Taylor on Black Friday but I haven’t purchased anything, or even visited the site, since then. And today I received this re-engagement campaign.

Posted on 
Dec 24, 2014
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Strategy and Tactics

Make Your Customers Feel Special

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Posted on 
Nov 20, 2014
  by
Megan Ouellet
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Strategy and Tactics

Customer Acquisition and Retention Strategies in Fashion

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Posted on 
Oct 30, 2014
  by
Ross Kramer
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Strategy and Tactics

What Makes Me Click: 4 Ways to Add Humor into Emails

Laughter is the best medicine, and an effective way to stand out in the inbox as well.

Posted on 
Aug 14, 2014
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Strategy and Tactics

What Makes Me Click: 4 Tips When Using Animation

Animation in email marketing can make you stand out from the crowd… when used correctly, of course. Here are four tips to remember when incorporating animation in your emails:

Posted on 
Jul 15, 2014
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Partner

8 Great Plug-Ins to Optimize Your Magento Website

As a Magento Gold Partner with plenty of experience with eCommerce consulting, we’ve had a lot of experience with implementing extensions for the platform.

Posted on 
Apr 28, 2014
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Strategy and Tactics

How and When to Use Symbols in Subject Lines

There is plenty - and varied - information available on using symbols in subject lines.

Posted on 
Apr 22, 2014
  by
Karen DiClemente
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Partner

Big Data Insights: Identifying & Retaining Your Best Customers

Some online customers are better than others – there, I said it. Shocked? You shouldn’t be.

Posted on 
Apr 3, 2014
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Strategy and Tactics

Maximizing your Modal Popup

In order to optimize all of your email marketing solutions, you must continually add new subscribers to your list, and we’ve found no single better tactic than featuring a lightbox or modal popup on your website’s homepage.

Posted on 
Mar 26, 2014
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Strategy and Tactics

Best Practices for Extending a Warm Subscriber Welcome

Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.

Posted on 
Feb 23, 2014
  by
Ryan Ogurcak
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Holiday

Happy Hanukkah

During the holiday season, I see many retailers successfully tailoring their emails to holiday shoppers.

Posted on 
Nov 27, 2013
  by
Travis Buck
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Strategy and Tactics

Want to Know your Customers’ Preferences? Just Ask!

I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”

Posted on 
Aug 21, 2013
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Holiday

Using Characters in Holiday Subject Lines - Tips you’ll Love

A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.

Posted on 
Aug 5, 2013
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Strategy and Tactics

Everyone Makes Mistakes…

While we do everything in our power to avoid them, mistakes inevitably happen. The following, aptly titled, “Oops! Email Mistakes Happen” from Marketing Land shares some great pointers on how to handle them:

Posted on 
Aug 1, 2013
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Strategy and Tactics

Email Engagement Using a Welcome Series

I recently received two questions regarding welcome messages. I initially stated that it isn’t necessarily easily answered with specifics.

Posted on 
Jul 17, 2013
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Deliverability

Batch and Blast Revisited

Recently I was quoted in an article regarding the health of “batch and blast” email.

Posted on 
Apr 29, 2013
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