Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.
The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.
For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”
Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.
Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.
The reality of customer packaged goods marketing.
Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.
For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!
Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.
Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.
We hosted the first of our two Customer Connections events in New York this week. It was filled with new ideas, best practices and strategies that will help retailers create a seamless shopping experience for their customers across multiple channels.
It’s 2016 and we’re just coming down off the holiday rush, but I bet you’re already thinking about where and how to find new customers and subscribers.
I love to shop. Nearly every purchase I make is online - clothing, household items, even cat food. I shop so much that the Google Street View of my house shows several boxes on my front porch. But, until recently, I would only visit a store if I needed to return something I purchased online.
Our Listrak Retail Reality trip to NYC and our Sephora visit has been mentioned, but we wanted to take a moment to expand on the experience that we had in the store and the follow-up we have received since our visit, as well as a more recent trip to our local Sephora store in our mall.
It wasn’t that long ago that the industry was saying, “Retail stores are dead!” and “The malls of America are empty and closing for good!” But with a new focus on interaction and engagement with consumers in retailers such as Rebecca Minkoff and Ralph Lauren, there could be a whole new world of retail.
It's that time of year again. Mailboxes are stuffed full of holiday catalogs and direct mail pieces. When I was a kid, I loved looking through the Christmas catalogs, circling all of the toys I wanted Santa to bring me. But now I rarely even open them before putting them in the trash.
Take advantage of in-store technology to create a one-of-a-kind integrated customer experience.
It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:
Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.
International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.
Recently the Marketing Team at Listrak took a road trip to King of Prussia Mall, the nation’s second largest mall, which features a diverse mix of more than 400 stores, including an array of upscale department stores and luxury brands.
I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)
Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."
Although slightly less than one third of consumers are making purchases on their mobile phones, we know that they use their phones at many different points along the path to purchase: to discover new brands and products, conduct research, browse social media sites and compare prices.
Here’s what really works, and what will give you a better chance of increasing your email open rates.
Retail innovation. Transforming retail. Changing the way retail is done.
The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.
Although the main reason the Gregorian calendar was introduced in 1582 was to change the date of Easter, it also forever changed the way we measured days, weeks, months and years.
We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.
I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.
Laughter is the best medicine, and an effective way to stand out in the inbox as well.
Some online customers are better than others – there, I said it. Shocked? You shouldn’t be.
Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.
I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”
A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.
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