Digital Marketing

Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
Aug 20, 2018
  by
Read More
Holiday

The Do’s and Don’ts of Holiday Email Campaigns

This blog post comes from Alison Lyne, Sr. Marketing Manager at Persado.

Posted on 
Aug 20, 2018
  by
Read More
Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
  by
Melissa Lobach
Read More
Partner

The State of Marketing: Q&A with Ivan Silva of Virid

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.

Posted on 
Jul 12, 2018
  by
Read More
Partner

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

Posted on 
Jun 19, 2018
  by
Read More
Partner

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions

Posted on 
May 31, 2018
  by
Read More
Partner

The State of Marketing: Q&A with Nicolas Chammas of Persado

Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination.

Posted on 
May 30, 2018
  by
Read More
Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
  by
Karen DiClemente
Read More
Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
Apr 4, 2018
  by
Brian Iovino
Read More
Partner

How User-Generated Content Takes Email Marketing Personalization to the Next Level

Thanks to Listrak partner Yotpo for this guest blog entry.

Posted on 
Mar 14, 2018
  by
Read More
Holiday

Shoppers Favored Mobile during Thanksgiving and Cyber Monday

We’re rounding the home stretch and heading toward the holiday shopping finish line.

Posted on 
Dec 20, 2017
  by
Read More
Strategy and Tactics

BFCM is Coming; Are Your Emails Ready?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend.

Posted on 
Nov 14, 2017
  by
Read More
Holiday

Send More, Make More this Holiday Season

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals

Posted on 
Nov 3, 2017
  by
Read More
Artificial Intelligence

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%.

Posted on 
Oct 6, 2017
  by
Read More
Channel

Digital Marketing – Risks to Avoid

The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first.

Posted on 
Sep 7, 2017
  by
Megan Ouellet
Read More
Holiday

Holiday Insights: Six Must-Dos for Your Holiday Planning List

It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:

Posted on 
Nov 4, 2015
  by
Read More
Holiday

Jingle Bells, Inbox Swells: Sending by Vertical over Holidays

When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.

Posted on 
Aug 3, 2015
  by
Read More
Holiday

To Gobble or Not to Gobble: Thanksgiving Subject Lines

It’s that time of the year again: another national holiday that can easily be transformed into a capitalist fairy tale.

Posted on 
Jul 8, 2015
  by
Read More
Holiday

Ready or Not — Here it Comes!

For retailers, Halloween might be called the unofficial first “holiday” of the holiday season.

Posted on 
Sep 18, 2014
  by
Read More
Deliverability

'Tis the Season to Warm Up Your IP Address

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

Posted on 
Aug 12, 2013
  by
Read More

Ready to learn more?

We’d love to hear about the current state of your business and where you’re headed.

Get Started