Design

Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
  by
Melissa Lobach
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
May 15, 2018
  by
Melissa Lobach
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Design

HTML Email Design Best Practices: The 10 Golden Rules

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time.

Posted on 
Feb 5, 2018
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Design

How to Communicate Effectively with Your Email Designers

One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your head.

Posted on 
Aug 25, 2017
  by
Melissa Lobach
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Channel

5 Ways You Can Leverage Social Media in Your Email Marketing

Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email marketing!

Posted on 
Aug 23, 2017
  by
Alicia Morrissey
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Design

A Total Eclipse of The Inbox

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning.

Posted on 
Aug 23, 2017
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Holiday

Holiday Email Design: How to Stay Festive Without Losing Your Brand

As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade

Posted on 
Jul 29, 2017
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Holiday

What We Learned from Prime Day: Apply to Your Holiday Strategy

Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results.

Posted on 
Jul 12, 2017
  by
Megan Ouellet
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Design

Email Design: 9 Apps and Plugins to Streamline Your Design Process

When it comes to email design, time is extremely important – especially as you ramp up for the holidays. We want to create gorgeous, user-friendly designs, but we don’t want to take forever doing it. That’s where apps and plugins come in handy!

Posted on 
Jul 1, 2017
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Holiday

Holiday Email Trends and Tactics: Unwrap Your Potential for Success

The holiday season will be upon us in just a few short months, and it’s no secret that the “most wonderful time of the year” is without a doubt, the biggest sales period around the world.

Posted on 
Jul 1, 2017
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Design

The Importance of Optimizing Email for Accessibility

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”

Posted on 
May 30, 2017
  by
Melissa Lobach
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Design

The Importance of Live Text in Email

Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And because there’s no live text in this message, he has no idea what this brand is trying to tell him. Is there an exclusive sale? A brand-new line? In frustration, he deletes the email.

Posted on 
May 15, 2017
  by
Melissa Lobach
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Strategy and Tactics

Email Campaign Trends: What’s In My Inbox?

Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.

Posted on 
May 4, 2017
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Design

Getting the Most from Your Welcome and Winback Messages

But we didn't want to stop with just your abandonment series. Below you'll find some quick tips to improve the results of your welcome series and win-back campaigns, too.

Posted on 
Apr 14, 2017
  by
Alicia Morrissey
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Design

Triggered Abandonment Campaigns: Quick Tips to Amp Up Your Messages

Your customer showed interest in a product but didn’t buy it. Your browse or cart abandonment message should be enough to seal the deal, right? Well…not quite. There’s a lot of thought you should put into the content and design of those abandonment messages.

Posted on 
Apr 14, 2017
  by
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Design

Creative Email Campaigns to Engage Customers

The Worst Blog Post You’ll Ever Read… April Fool’s!On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers.

Posted on 
Apr 6, 2017
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Design

Making the Most of your Triggered Emails: Birthday Edition

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!

Posted on 
Feb 28, 2017
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Strategy and Tactics

Creating Customer Loyalty: Hooray, you made a sale! Now what?

So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?

Posted on 
Feb 16, 2017
  by
Alicia Morrissey
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Design

Email Content Tips: The #1 Reason You Should Push the Copy Envelope

Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.

Posted on 
Feb 16, 2017
  by
Alicia Morrissey
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Design

How Not To Make Your Emails Scary

Recently I read a nice article from Really Good Emails (if you’re not already following them, you should). The article focuses on some key concepts to keep in mind when designing your email layout.

Posted on 
Oct 31, 2016
  by
Travis Buck
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Design

Writing for Mobile-Optimized Emails

It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points. You’ve got about 3 seconds to grab a reader’s attention before they move on, so make good use of it with succinct copy, relevant content, and lots of highly breathable white space.

Posted on 
Oct 12, 2016
  by
Laurel Morse
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Design

Gmail is Going Responsive!

Gmail just announced that it will be adding support for responsive email by the end of the month. Email geeks world-wide go nuts! It’s pretty incredible. One minute you’re struggling to get your hybrid fluid email hacks to render, and out of nowhere, Gmail releases this update like no biggie:

Posted on 
Sep 15, 2016
  by
Aaron Pearson
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Holiday

Are You Ready to Begin Composing Your Holiday Email Templates?

With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.

Posted on 
Sep 14, 2016
  by
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Holiday

Email Strategy Showcase

There are countless strategies one can use to entice those reads, clicks and conversions we’re all after. But why choose just one?

Posted on 
Feb 12, 2016
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Holiday

Retail Email Strategy: Add Animation

I’m not sure if Wallace and Gromit are to blame here, but there’s something really endearing about animation. Emails on the other hand…well, I hope it isn’t mutinous to admit they are not always the most warm and cuddly of creations.

Posted on 
Feb 11, 2016
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Holiday

Need Valuable Content? Think Gift Guides

A quick review of the Valentine’s Day emails seems to send a clear message: the competition is weak. For many brands, the holiday push is confined to just soaking a featured image in a stew of roses, pink, and hearts.

Posted on 
Feb 11, 2016
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Design

Inbox Wars: The Email Awakens

Email development can be hard to get right! Even for veteran email developers and web jedi, the rendering limitations of inboxes have created a disturbance in the force. I just saw the new Star Wars, so bear with me. No spoilers, I promise.

Posted on 
Jan 11, 2016
  by
Aaron Pearson
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Holiday

Holiday Insights: Get Gift Card Savvy

Christmas is only six days away. If you haven't finished shopping yet, chances are you'll be picking up some gift cards in the next few days.

Posted on 
Dec 18, 2015
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Holiday

In My Inbox: Black Friday and Cyber Monday Sequels

Listrak is a research partner for Internet Retailer, keeping track of what retailers in the Internet Top 500 and Second 500 are doing in the channel.

Posted on 
Dec 17, 2015
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Strategy and Tactics

Three Good Reasons to Stop Saying Welcome

I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*.

Posted on 
Dec 4, 2015
  by
Laurel Morse
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Design

Would You Date Your Welcome Series?

I had a revelation the other day while chatting with a wonderful client and was able to see this tried-and-true concept in a brand new way: a welcome series campaign is a lot like your first couple dates with someone new. You can begin to lay a strong foundation right there with a few smart moves or ruin it with a few often-made missteps. Hear me out.

Posted on 
Nov 16, 2015
  by
Laurel Morse
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Holiday

Black Friday Emails: Get Creative

When I logged into my inbox last Black Friday I expected to see a lot of black and I wasn’t disappointed. Black is naturally the go to color for Black Friday creative.

Posted on 
Oct 21, 2015
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Channel

What Email Marketers Need to Know about iPhone 6s and iOS9

Every designer loves to be asked the age old cliché, “Can you make it pop”? Thanks to Apple, now we can make your emails Peek & Pop!

Posted on 
Oct 5, 2015
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Holiday

The Trick to Creating Holiday Emails

According to the National Retail Federation, more than 157 million American adults will celebrate Halloween this year, and each will spend an average of $74 on costumes, candy, decorations and more. Treat your subscribers right to maximize your share of this $6.9 billion holiday.

Posted on 
Sep 30, 2015
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Strategy and Tactics

Pop Culture Makes Great Email Content

I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)

Posted on 
Aug 5, 2015
  by
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Design

Connecting the Dots for Shoppers

We hear a lot these days about “reducing friction” for shoppers. While achieving the effortless buy can manifest itself in infinite forms, my personal favorite is through some inspirational content.

Posted on 
Jul 16, 2015
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Strategy and Tactics

The Golden Rule: Content-Rich Emails

Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”

Posted on 
Jul 1, 2015
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Channel

Do We Really Know What Mobilegeddon Means?

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Posted on 
Jun 15, 2015
  by
Matt Vollmer
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Deliverability

Apple Watch, What are We Going to do with You?

The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.

Posted on 
May 22, 2015
  by
Aaron Pearson
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Design

Inboxes Are Where the Opens Happen

So much of our time and energy spent creating emails is focused on the content and design, or delivering personalized messages through automation.

Posted on 
Apr 15, 2015
  by
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Design

Click-through Trends for Email Navigation

To set the record straight: a navigation bar in an email isn’t really navigating customers through the email like a website.

Posted on 
Feb 13, 2015
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Design

Email Design: Analysis of a Five Day Sale

Earlier this month Brooks Brothers had a Weekend Clearance Event. The sale ran for five days and each day I received an email promoting the sale.

Posted on 
Jan 28, 2015
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Design

Retailers Get Less Promotional and More Personal

Fewer top online retailers are offering discounts in e-mails, while more actively encourage e-mail sign-ups on their sites.

Posted on 
Jan 15, 2015
  by
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Holiday

No Gift? No Problem! Retailers are Helping with Gift Ideas Right Down to the Wire.

Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting.

Posted on 
Dec 24, 2014
  by
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Holiday

The Gift of Guidance

Holiday Gift Guides are a perfect way of making the shopping journey easy for your customers. Anything you can do to present gift ideas in an organized and simple-to-shop way is great.

Posted on 
Nov 19, 2014
  by
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Holiday

Retailer Email Tricks and Treats

Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation.

Posted on 
Oct 30, 2014
  by
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Strategy and Tactics

What Makes Me Click: 4 Tips When Using Animation

Animation in email marketing can make you stand out from the crowd… when used correctly, of course. Here are four tips to remember when incorporating animation in your emails:

Posted on 
Jul 15, 2014
  by
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Holiday

This Holiday Season, Think "Responsive"

It’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.

Posted on 
Jul 9, 2014
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Channel

Leverage Your Email List with Facebook Custom Audiences

When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.

Posted on 
Jun 10, 2014
  by
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Design

Responsive Design: Retina Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
  by
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Design

Responsive Design: Stacking Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
  by
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Design

Mobile First Email Design

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Posted on 
Feb 26, 2014
  by
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Holiday

Happy Hanukkah

During the holiday season, I see many retailers successfully tailoring their emails to holiday shoppers.

Posted on 
Nov 27, 2013
  by
Travis Buck
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Holiday

It’s Beginning to Look a Lot Like…Well, Not Really.

Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it.

Posted on 
Nov 18, 2013
  by
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Holiday

10 Tips to Holiday Email Marketing Success - Part Two

In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.

Posted on 
Jul 19, 2013
  by
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Design

Remember the Preheader Message

Best practices for the preheader area in email tell you should include two things – a message to support the content of the email and a link to view the email in a browser.

Posted on 
Jun 21, 2013
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