Deliverability

Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
Apr 23, 2018
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Strategy and Tactics

GDPR: Why You Should Cherish It!

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

Posted on 
Mar 30, 2018
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Corporate

Time for Some Digital Spring Cleaning? Our Take on the Mailchimp/Shopify Issue

If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store

Posted on 
Mar 29, 2018
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Deliverability

What you need to know about new Gmail security features

With Gmail being a top email client, any announcement of changes being made make big news - and also tend to make marketers nervous. You've likely heard the latest news about Gmail's new security features, but if not, you can learn more about the recent security updates on the Official Gmail Blog.

Posted on 
Feb 10, 2016
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Deliverability

Internet Retailer: Email 'Batch and Blast' is a Thing of the Past

When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.

Posted on 
Jul 7, 2015
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Strategy and Tactics

Hey or Hi: The Nitty Gritty of Welcome Email Subject Lines

When your copy is being blasted out to millions of people at a time, little details can generate a lot of added stress. Are you more of a gray or grey brand? Is the oxford comma classy or antiquated? Is that third exclamation point too much?

Posted on 
Jul 7, 2015
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Deliverability

Apple Watch, What are We Going to do with You?

The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.

Posted on 
May 22, 2015
  by
Aaron Pearson
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Deliverability

Inbox Placement: Insights from Industry Experts

During this years’ Email Experience Council, I had the unique opportunity to speak with key email program personnel from Comcast, Microsoft, AOL and Google to discuss how they measure activity within the inbox and what senders of commercial email should be doing from their point of view.

Posted on 
Feb 19, 2015
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Deliverability

Email Marketing Compliance is Ever Changing

The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap.

Posted on 
Jan 16, 2015
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Deliverability

Email Marketing Compliance Outside of the U.S.

I recently wrote on article on the importance and key features of the US CAN-SPAM act. Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.

Posted on 
Jan 16, 2015
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Deliverability

Client AddThis Shares Deliverability Success Story

Email is an essential part of how we, at AddThis, communicate value to our community.

Posted on 
Oct 1, 2014
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Deliverability

OTA Academy’s 2014 Email Unsubscribe Best Practices

Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.

Posted on 
Sep 30, 2014
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Deliverability

Countdown to CASL - Do I Need to Comply?

It has come to our attention that some U.S.retailers believe that they cannot be touched by the Canadian government for CASL violations.

Posted on 
Jun 25, 2014
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Deliverability

Timely Advice: Don’t Risk Your List

 If you’ve already been mailing to your contacts for a while and you have a pre-existing relationship with them that predates July 1, 2014, then you are deemed to have implied consent for the next three years.

Posted on 
Jun 23, 2014
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Deliverability

Canada’s Anti-Spam Law Coming Into Force June 2014

Canada’s Anti-Spam Law, CASL, is now a done deal.

Posted on 
Dec 4, 2013
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Holiday

Hitting the Inbox this Holiday Season - Your Questions Answered

During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.

Posted on 
Sep 4, 2013
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Deliverability

'Tis the Season to Warm Up Your IP Address

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

Posted on 
Aug 12, 2013
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Holiday

Using Characters in Holiday Subject Lines - Tips you’ll Love

A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.

Posted on 
Aug 5, 2013
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Holiday

Holiday Email Deliverability Tips

Email marketers face a conundrum during the holidays. They know they have to increase both list size and frequency but they also know that messages that aren’t relevant and over-mailing are the two biggest reasons people opt-out and/or submit spam complaints.

Posted on 
Aug 2, 2013
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Deliverability

AOL Postmaster - New Spam Filtering

Email marketers should be aware that last week AOL announced on their POSTMASTER BLOG that they have made some changes to their spam filtering.

Posted on 
May 13, 2013
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Deliverability

Spamhaus Best Practices

Online marketing expert Ken Magill recently asked Steve Linford of The Spamhaus Project to answer some questions posed by readers of his newsletter.

Posted on 
Apr 19, 2013
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Deliverability

To Ask to Opt In or Opt Out - That is the Question

A member of an online email marketing forum I participate in asked the question if opt in or opt out is the better subscription strategy for marketers to follow.

Posted on 
Mar 19, 2013
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Deliverability

Massachusetts PII Ruling - Retailers Beware

In connection with a class action lawsuit filed against Michaels Stores Inc.

Posted on 
Mar 18, 2013
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Deliverability

Spamhaus: Keep That List Clean!

During a recent ESPC call, I had the chance to speak with Alan Murphy, an investigator with The Spamhaus Project.

Posted on 
Mar 11, 2013
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Deliverability

Email Segmentation Best Practices

My thought is this: Highly targeted campaigns will outperform un-segmented ones every time in conversions and ROI.

Posted on 
Feb 27, 2013
  by
Megan Ouellet
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