How to get marketing emails to your subscriber’s inbox every time.
Writing for mobile audiences is actually much simpler than you’d think.
The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.
Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.
If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store
With Gmail being a top email client, any announcement of changes being made make big news - and also tend to make marketers nervous. You've likely heard the latest news about Gmail's new security features, but if not, you can learn more about the recent security updates on the Official Gmail Blog.
When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.
Here’s what really works, and what will give you a better chance of increasing your email open rates.
The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.
During this years’ Email Experience Council, I had the unique opportunity to speak with key email program personnel from Comcast, Microsoft, AOL and Google to discuss how they measure activity within the inbox and what senders of commercial email should be doing from their point of view.
The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap.
What you need to know before crossing international borders with your email strategy.
Email is an essential part of how we, at AddThis, communicate value to our community.
Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.
It has come to our attention that some U.S.retailers believe that they cannot be touched by the Canadian government for CASL violations.
If you’ve already been mailing to your contacts for a while and you have a pre-existing relationship with them that predates July 1, 2014, then you are deemed to have implied consent for the next three years.
Canada’s Anti-Spam Law, CASL, is now a done deal.
During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.
Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.
A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.
Email marketers face a conundrum during the holidays. They know they have to increase both list size and frequency but they also know that messages that aren’t relevant and over-mailing are the two biggest reasons people opt-out and/or submit spam complaints.
Email marketers should be aware that last week AOL announced on their POSTMASTER BLOG that they have made some changes to their spam filtering.
Online marketing expert Ken Magill recently asked Steve Linford of The Spamhaus Project to answer some questions posed by readers of his newsletter.
A member of an online email marketing forum I participate in asked the question if opt in or opt out is the better subscription strategy for marketers to follow.
In connection with a class action lawsuit filed against Michaels Stores Inc.
During a recent ESPC call, I had the chance to speak with Alan Murphy, an investigator with The Spamhaus Project.
My thought is this: Highly targeted campaigns will outperform un-segmented ones every time in conversions and ROI.
We’d love to hear about the current state of your business and where you’re headed.
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