Data

CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Posted on 
Feb 5, 2019
  by
Mike Hartman
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Strategy and Tactics

Enhancing Replenishment Campaigns with CRM Data

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.

Posted on 
Jun 14, 2018
  by
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Partner

The State of Marketing: Q&A with Nicolas Chammas of Persado

Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination.

Posted on 
May 30, 2018
  by
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Strategy and Tactics

Peeling Away the CRM Layers

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Posted on 
Apr 26, 2018
  by
Brent Shroyer
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Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
Apr 23, 2018
  by
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360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
Apr 12, 2018
  by
Wendy Huffman
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Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
Apr 4, 2018
  by
Brian Iovino
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Strategy and Tactics

GDPR: Why You Should Cherish It!

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

Posted on 
Mar 30, 2018
  by
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Strategy and Tactics

How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Posted on 
Mar 15, 2018
  by
Jennifer Meyer
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Holiday

Strategies to Personalize Your Holiday Marketing Campaigns

This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes.

Posted on 
Aug 11, 2017
  by
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360 Customer Profile

Data-Driven Marketing

The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.

Posted on 
May 1, 2017
  by
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360 Customer Profile

A Data-Driven Culture and Insights-Driven Marketing

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design.

Posted on 
Nov 28, 2016
  by
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Strategy and Tactics

Email Engagement Increases 12.7% in Q1 2016

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Posted on 
May 9, 2016
  by
Megan Ouellet
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360 Customer Profile

Five Email Split-Tests that Really Move the Needle

Email split-testing is an essential part of the campaign development process as you learn what to say to get your shoppers to open, click and even convert.

Posted on 
Apr 18, 2016
  by
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Holiday

How to Optimize Your Email Marketing Strategy with Data

The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season.

Posted on 
Aug 20, 2014
  by
Kate Lowry
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Partner

Big Data Insights: Identifying & Retaining Your Best Customers

Some online customers are better than others – there, I said it. Shocked? You shouldn’t be.

Posted on 
Apr 3, 2014
  by
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Holiday

Using Google Analytics to Identify Important Holidays

As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.

Posted on 
Jul 2, 2013
  by
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