We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.
On average, loyal customers are worth 10x as much as their first purchase. Isn’t this reason enough to focus on customer retention?!
It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).
We’d love to hear about the current state of your business and where you’re headed.