Benchmarks

Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
Apr 4, 2018
  by
Brian Iovino
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Strategy and Tactics

Listrak Receives World-Class Net Promoter Score® of 80

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions.

Posted on 
May 19, 2017
  by
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Strategy and Tactics

Email Engagement Increases 12.7% in Q1 2016

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Posted on 
May 9, 2016
  by
Megan Ouellet
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Strategy and Tactics

Customer Connections: Be Better than the Benchmark

At Listrak, we believe in helping you beat your industry benchmarks. And you do that by carefully monitoring your results to first set your own benchmarks and then by split-testing everything to optimize campaigns for performance.

Posted on 
Jan 28, 2016
  by
Megan Ouellet
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