Whether they only bought once, or were a long-time fan, nobody likes losing customers.
Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.
Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination.
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?
Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems
There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.
Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.
As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.
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