Analytics

CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
  by
Mike Hartman
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Partner

The State of Marketing: Q&A with Nicolas Chammas of Persado

Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination.

Posted on 
May 30, 2018
  by
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
  by
Karen DiClemente
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Strategy and Tactics

Peeling Away the CRM Layers

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Posted on 
Apr 26, 2018
  by
Brent Shroyer
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360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
Apr 12, 2018
  by
Wendy Huffman
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360 Customer Profile

Customer Analytics That Go Beyond Average Order Value (AOV)

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?

Posted on 
Mar 20, 2018
  by
Mike Hartman
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Strategy and Tactics

How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Posted on 
Mar 15, 2018
  by
Jennifer Meyer
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Channel

SMS Marketing: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

Posted on 
Dec 14, 2017
  by
Megan Ouellet
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Artificial Intelligence

Listrak’s Sophisticated A/B Split Testing Functionality

Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.

Posted on 
Mar 23, 2015
  by
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Holiday

Using Google Analytics to Identify Important Holidays

As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.

Posted on 
Jul 2, 2013
  by
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