Whether they only bought once, or were a long-time fan, nobody likes losing customers.
Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.
Exploring how one partnership can bring a new light to AI and machine learning for customers.
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Average Order Value (AOV) is a Key Metric, But If It's The Only One You're Using, You May Be Missing Out on Opportunities to Grow!
Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems
There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.
Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.
As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.
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