Acquisition

CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
  by
Mike Hartman
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Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.

Posted on 
Jul 23, 2018
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
  by
Karen DiClemente
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Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
Apr 23, 2018
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Strategy and Tactics

Choosing the Best Popup Design for Your Goals

If you’re ready to grow your email list then a popup on your website is a must-have. Getting started designing a popup may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose?

Posted on 
May 24, 2017
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360 Customer Profile

Cross-Channel Strategies for CPG

Consumer Packaged Goods companies are navigating a time where ecommerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the ecommerce community consumers (increasingly) depend on?

Posted on 
May 3, 2017
  by
Grace Gill
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360 Customer Profile

Recovering Site Abandoners at Every Touchpoint

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Posted on 
Feb 24, 2017
  by
Megan Ouellet
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360 Customer Profile

A Data-Driven Culture and Insights-Driven Marketing

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design.

Posted on 
Nov 28, 2016
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Strategy and Tactics

Preparing for Google's Mobile Popups Change

Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.

Posted on 
Nov 17, 2016
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Strategy and Tactics

Explaining the Email/SEO Relationship

We get a lot of questions about the relationship between SEO and email. In essence, they both have the same goal; to get users to your site and, ultimately, to purchase from you. Retailers put a lot of time, effort and resources into both strategies, and each can be valuable if executed well.

Posted on 
Jul 29, 2016
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Channel

3 Highly Effective Facebook Audience Targeting Strategies

In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.

Posted on 
Jul 28, 2016
  by
Matt Vollmer
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Holiday

Keep Your Brand in Front of Browsers This Holiday Season

Holiday strategy planning is upon us! A crucial time of year for retailers, every site visitor offers a connection and conversion opportunity. Many retailers, however, are not fully taking advantage of the opportunity.

Posted on 
Jun 21, 2016
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Strategy and Tactics

Optimization Leads to Year-Over-Year Growth Every Month

Client success is our number one goal at Listrak. Here we share how a catalog-based retailer partnered with us in late March 2015 and we were able to launch their entire digital marketing suite by June 2015 in time for their peak selling season. The results were even greater than they expected.

Posted on 
Jun 8, 2016
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360 Customer Profile

The Purchase Experiment: Text Me Maybe?

In a recent post, I summarized my experience researching retailers' post purchase practices by comparing marketing to courtship. As it turns out, that metaphor continues to be validated.

Posted on 
Apr 4, 2016
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360 Customer Profile

Retailers Should Be Making More Product Recommendations

Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.

Posted on 
Mar 14, 2016
  by
Megan Ouellet
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Partner

Perfect Partnerships: How to Run a Successful Co-Branded Sweepstakes

On the customer acquisition webinar, account directors Cherrill Hartman and Paul Corey discussed the importance of perfect partnerships and how a well-planned co-branded sweepstakes can greatly increase your email list size in a matter of weeks.

Posted on 
Mar 14, 2016
  by
Megan Ouellet
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Strategy and Tactics

Get the Open: Our Top 12 Tips for Writing Grabby Subject Lines

A subject line is the most important thing you'll write in your email. Period. Because if you don't get the open, nothing else matters. But never fear – there are a few proven tricks you can keep up your sleeve to make sure you've got a fighting chance.

Posted on 
Mar 2, 2016
  by
Laurel Morse
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360 Customer Profile

Tips for Cross-Channel Email and Mobile Acquisition

It’s 2016 and we’re just coming down off the holiday rush, but I bet you’re already thinking about where and how to find new customers and subscribers.

Posted on 
Jan 7, 2016
  by
Cherrill Hartman
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Strategy and Tactics

Three Good Reasons to Stop Saying Welcome

I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*.

Posted on 
Dec 4, 2015
  by
Laurel Morse
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Holiday

Where Leading Fashion Retailers are Driving Traffic Black Friday

Some early reports have indicated that while online shopping is soaring today, traffic at malls is a little lighter than retailers may like.

Posted on 
Nov 27, 2015
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Design

Would You Date Your Welcome Series?

I had a revelation the other day while chatting with a wonderful client and was able to see this tried-and-true concept in a brand new way: a welcome series campaign is a lot like your first couple dates with someone new. You can begin to lay a strong foundation right there with a few smart moves or ruin it with a few often-made missteps. Hear me out.

Posted on 
Nov 16, 2015
  by
Laurel Morse
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Holiday

Too Early or Smart Strategy?

Last year, the National Retail Federation reported that while the majority (40.9%) of Halloween celebrants begin shopping in the first two weeks of October, a small number (6.4%) of enthusiasts actually begin before September.

Posted on 
Sep 25, 2015
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Design

Give Your Welcome Series A Makeover: Optimize Conversions

Because an eComm welcome series typically enjoys a spectacular conversion rate, you should remember that the key content objective to greet new subscribers and nurture them down the sales funnel into the wonderful world of customerdom.

Posted on 
Sep 2, 2015
  by
Laurel Morse
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360 Customer Profile

How are the Big Mall Brands Faring from a Consumer Point of View?

Recently the Marketing Team at Listrak took a road trip to King of Prussia Mall, the nation’s second largest mall, which features a diverse mix of more than 400 stores, including an array of upscale department stores and luxury brands.

Posted on 
Aug 25, 2015
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Strategy and Tactics

Modal Acquisition Research Study: Performance of the Popup

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

Posted on 
Jul 27, 2015
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Strategy and Tactics

Customer Reviews Boost Clickthrough by 25% in Ecommerce Product Emails

Customers can be a wealth of content for marketers, and natural cosmetics company Naturopathica discovered that combining feedback and email can be especially compelling for consumers.

Posted on 
May 12, 2015
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360 Customer Profile

How to Use Digital Tools to Increase Sales Both in Stores and Online

One key is to train store associates to get customers’ email addresses. A great way to start is by offering shoppers e-receipts.

Posted on 
Apr 17, 2015
  by
Tawyna Amdor
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Strategy and Tactics

Leveraging Email Acquisition Techniques to Grow Your Email List

Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.

Posted on 
Feb 17, 2015
  by
Ross Kramer
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Strategy and Tactics

Customer Acquisition and Retention Strategies in Fashion

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Posted on 
Oct 30, 2014
  by
Ross Kramer
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Strategy and Tactics

Best Practices for Extending a Warm Subscriber Welcome

Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.

Posted on 
Feb 23, 2014
  by
Ryan Ogurcak
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Strategy and Tactics

What Information do you Ask for on List Registration Forms?

Marketing Sherpa just released its latest Marketing Research Chart -

Posted on 
Aug 30, 2013
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Strategy and Tactics

Implementing a Proper Email Subscription Point on Your Website

Email acquisition is a hot topic right now at Listrak. With Twitter’s release of the lead generation card and Listrak’s recent whitepaper on the importance of acquisition, I felt it relevant to talk about implementing a proper email subscription point on your website.

Posted on 
May 24, 2013
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Channel

Making Twitter a Part of your Email Acquisition Strategy

As many of you know, yesterday Twitter released the Lead Generation Card, a new type of card which allows marketers to collect leads directly within a tweet.

Posted on 
May 23, 2013
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