Strategy and Tactics

Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

Posted on 
Jul 24, 2018
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Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.

Posted on 
Jul 23, 2018
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Strategy and Tactics

Enhancing Replenishment Campaigns with CRM Data

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.

Posted on 
Jun 14, 2018
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
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Strategy and Tactics

Peeling Away the CRM Layers

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Posted on 
Apr 26, 2018
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Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
Apr 23, 2018
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Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
Apr 4, 2018
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Strategy and Tactics

GDPR: Why You Should Cherish It!

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

Posted on 
Mar 30, 2018
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Strategy and Tactics

How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Posted on 
Mar 15, 2018
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Strategy and Tactics

BFCM is Coming; Are Your Emails Ready?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend.

Posted on 
Nov 14, 2017
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Strategy and Tactics

Choosing the Best Popup Design for Your Goals

If you’re ready to grow your email list then a popup on your website is a must-have. Getting started designing a popup may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose?

Posted on 
May 24, 2017
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Strategy and Tactics

Listrak Receives World-Class Net Promoter Score® of 80

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions.

Posted on 
May 19, 2017
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Strategy and Tactics

Email Campaign Trends: What’s In My Inbox?

Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.

Posted on 
May 4, 2017
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Strategy and Tactics

Creating Customer Loyalty: Hooray, you made a sale! Now what?

So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?

Posted on 
Feb 16, 2017
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Strategy and Tactics

What's the Deal with Preheaders?

"Preview text", "preheader (or pre-header) copy", "second subject line" – whatever you want to call it, it's an incredibly important (and underutilized) component of marketing emails.

Posted on 
Nov 22, 2016
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Strategy and Tactics

Preparing for Google's Mobile Popups Change

Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.

Posted on 
Nov 17, 2016
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Strategy and Tactics

Top Content Marketing Tips from Content Marketing World

My colleague, Megan Ouellet, and I had the privilege of attending Content Marketing World 2016 this week in Cleveland, the hometown of the Content Marketing Institute.

Posted on 
Sep 9, 2016
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Strategy and Tactics

Explaining the Email/SEO Relationship

We get a lot of questions about the relationship between SEO and email. In essence, they both have the same goal; to get users to your site and, ultimately, to purchase from you. Retailers put a lot of time, effort and resources into both strategies, and each can be valuable if executed well.

Posted on 
Jul 29, 2016
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Strategy and Tactics

An Amazon Prime Primer: Recap of Last Year and What to Expect This Year

Amazon turned 20 last year and Prime members all over the world gathered online for 24 hours and purchased 34.4 million items in celebration. Featuring sales akin to those found on Black Friday, Amazon enticed many people to subscribe to its Prime service for these exclusive deals.

Posted on 
Jul 12, 2016
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Strategy and Tactics

Optimization Leads to Year-Over-Year Growth Every Month

Client success is our number one goal at Listrak. Here we share how a catalog-based retailer partnered with us in late March 2015 and we were able to launch their entire digital marketing suite by June 2015 in time for their peak selling season. The results were even greater than they expected.

Posted on 
Jun 8, 2016
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Strategy and Tactics

Email Engagement Increases 12.7% in Q1 2016

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Posted on 
May 9, 2016
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Strategy and Tactics

Chronic Email Non-Openers: Tips for Re-Engaging before it’s Too Late

Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.

Posted on 
May 2, 2016
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Strategy and Tactics

The Purchase Experiment: How to Romance Your Customers

Here on the Listrak Insights blog, we love to strategize ways to reel in customer. We could talk about subject lines, great design, or copywriting tips for days—no problem.

Posted on 
Mar 23, 2016
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Strategy and Tactics

Get the Open: Our Top 12 Tips for Writing Grabby Subject Lines

A subject line is the most important thing you'll write in your email. Period. Because if you don't get the open, nothing else matters. But never fear – there are a few proven tricks you can keep up your sleeve to make sure you've got a fighting chance.

Posted on 
Mar 2, 2016
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Strategy and Tactics

Customer Connections: Be Better than the Benchmark

At Listrak, we believe in helping you beat your industry benchmarks. And you do that by carefully monitoring your results to first set your own benchmarks and then by split-testing everything to optimize campaigns for performance.

Posted on 
Jan 28, 2016
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Strategy and Tactics

Q4 vs. Q3 2015 Retail Email Campaign Metrics

Once again we’ve gathered Listrak’s global retail email campaign metrics for the recently completed quarter and compared them to the metrics from the quarter prior.

Posted on 
Jan 25, 2016
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Strategy and Tactics

New Year, New Strategies: What Retailers Should Expect in 2016

While we anxiously await the final holiday revenue numbers to be calculated, there are a few things we already know regarding the way customers shopped. And these holiday shopping trends tell us a lot about the ways customers will continue to interact and buy from retailers in 2016.

Posted on 
Jan 4, 2016
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Strategy and Tactics

Three Good Reasons to Stop Saying Welcome

I'm going to say the one thing you probably wouldn't expect from a post about welcome emails, but I promise I have my reasons: for the love of all things good in this world, please stop using the word "welcome" in your welcome campaigns*.

Posted on 
Dec 4, 2015
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Strategy and Tactics

Five Retail Marketing Strategies and Tactics for 2016

It’s an exciting time to be a retailer! With eCommerce retailers opening stores, stores becoming more digital and the Internet of Things moving from concept to reality, the path to purchase has drastically changed.

Posted on 
Nov 30, 2015
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Strategy and Tactics

Retail Reality: Thoughts from Listrak's Shopping Trip in NYC

On Listrak’s recent Manhattan Retail Reality Roadtrip, our group visited many stores located in Chelsea, Soho and along 5th Avenue. Even as an avid online shopper, I still love shopping in-store.

Posted on 
Nov 30, 2015
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Strategy and Tactics

The New Look of Leadership Campaign is a Total Content Win for The Limited

As a personal promoter of female leaders, I was intrigued to find a very unexpected, content driven email from The Limited in my inbox today.

Posted on 
Sep 10, 2015
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Strategy and Tactics

Pop Culture Makes Great Email Content

I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)

Posted on 
Aug 5, 2015
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Strategy and Tactics

Modal Acquisition Research Study: Performance of the Popup

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

Posted on 
Jul 27, 2015
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Strategy and Tactics

Top Retailers’ Top Five Ways to React to Amazon Prime Day

There is much being written about how Amazon netted out with the already historic Amazon Prime Day.

Posted on 
Jul 17, 2015
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Strategy and Tactics

Shopping Cart Abandonment Subject Lines

We’ve all done it. While browsing through your favorite eCommerce site, you find a perfect new item.

Posted on 
Jul 9, 2015
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Strategy and Tactics

Hey or Hi: The Nitty Gritty of Welcome Email Subject Lines

When your copy is being blasted out to millions of people at a time, little details can generate a lot of added stress. Are you more of a gray or grey brand? Is the oxford comma classy or antiquated? Is that third exclamation point too much?

Posted on 
Jul 7, 2015
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Strategy and Tactics

Finding Subject Line Swagger: Welcome Emails

Sometimes it feels as though omnichannel marketing is more of a science than an art. With each split test, heat map, and cookie, marketing has become riddled with technical jargon and best practices.

Posted on 
Jul 6, 2015
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Strategy and Tactics

Human Emails: Some Great Examples

In a previous post, I spoke about the important of humanizing your brand through showcase your company culture and engaging with the external world. A few days ago, I stumbled upon a few great examples of this approach in practice.

Posted on 
Jul 2, 2015
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Strategy and Tactics

The Golden Rule: Content-Rich Emails

Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”

Posted on 
Jul 1, 2015
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Strategy and Tactics

How Mood Fabrics Drives a 7% Conversion Rate on Email Campaigns

The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.

Posted on 
May 29, 2015
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Strategy and Tactics

Multichannel Merchant: giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

Posted on 
May 22, 2015
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Strategy and Tactics

Customer Reviews Boost Clickthrough by 25% in Ecommerce Product Emails

Customers can be a wealth of content for marketers, and natural cosmetics company Naturopathica discovered that combining feedback and email can be especially compelling for consumers.

Posted on 
May 12, 2015
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Strategy and Tactics

Product Recommendations that Drive Results

If you’re looking to significantly increase your online or email revenue, personalized product recommendations are the way to go.

Posted on 
Apr 15, 2015
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Strategy and Tactics

What Are You Waiting For? Hurry Up and Get That Second Purchase

Although the main reason the Gregorian calendar was introduced in 1582 was to change the date of Easter, it also forever changed the way we measured days, weeks, months and years.

Posted on 
Apr 8, 2015
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Strategy and Tactics

International Military Antiques Sees Product Recommendations Success

International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website.

Posted on 
Mar 16, 2015
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Strategy and Tactics

Weekend Sends: Email Works - Even When You’re Not

Why give your email program the weekend off? A recent study shows consumers open emails slightly more often on Saturday and Sunday than on weekdays.

Posted on 
Mar 12, 2015
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Strategy and Tactics

Leveraging Email Acquisition Techniques to Grow Your Email List

Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.

Posted on 
Feb 17, 2015
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Strategy and Tactics

Buy it Again

This morning, I received this email from Amazon with the simple and effective subject line “Buy it again”

Posted on 
Feb 17, 2015
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Strategy and Tactics

Six Tips to Update Your Cart Recovery Campaigns in 2015

Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014.

Posted on 
Jan 16, 2015
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Strategy and Tactics

Make Your Customers Feel Special

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Posted on 
Nov 20, 2014
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Strategy and Tactics

Happy Birthday to Me: Gifts in My Inbox

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.

Posted on 
Nov 17, 2014
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Strategy and Tactics

Customer Acquisition and Retention Strategies in Fashion

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Posted on 
Oct 30, 2014
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Strategy and Tactics

What Makes Me Click: 4 Ways to Add Humor into Emails

Laughter is the best medicine, and an effective way to stand out in the inbox as well.

Posted on 
Aug 14, 2014
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Strategy and Tactics

What Makes Me Click: 4 Tips When Using Animation

Animation in email marketing can make you stand out from the crowd… when used correctly, of course. Here are four tips to remember when incorporating animation in your emails:

Posted on 
Jul 15, 2014
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Strategy and Tactics

10 Tips for a Successful Email Marketing Program

Tis the season of finals for students of all ages who are wrapping up the school year (or even their school careers).

Posted on 
May 29, 2014
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Strategy and Tactics

How and When to Use Symbols in Subject Lines

There is plenty - and varied - information available on using symbols in subject lines.

Posted on 
Apr 22, 2014
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Strategy and Tactics

Maximizing your Modal Popup

In order to optimize all of your email marketing solutions, you must continually add new subscribers to your list, and we’ve found no single better tactic than featuring a lightbox or modal popup on your website’s homepage.

Posted on 
Mar 26, 2014
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Strategy and Tactics

Best Practices for Extending a Warm Subscriber Welcome

Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.

Posted on 
Feb 23, 2014
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Strategy and Tactics

Break it to me Gently - Re-ngagement Done (Mostly) Right

I recently received this email from Chico’s that exemplifies how to do re-engagement right.

Posted on 
Sep 26, 2013
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Strategy and Tactics

What Information do you Ask for on List Registration Forms?

Marketing Sherpa just released its latest Marketing Research Chart -

Posted on 
Aug 30, 2013
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Strategy and Tactics

Want to Know your Customers’ Preferences? Just Ask!

I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”

Posted on 
Aug 21, 2013
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Strategy and Tactics

Everyone Makes Mistakes…

While we do everything in our power to avoid them, mistakes inevitably happen. The following, aptly titled, “Oops! Email Mistakes Happen” from Marketing Land shares some great pointers on how to handle them:

Posted on 
Aug 1, 2013
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Strategy and Tactics

Email Engagement Using a Welcome Series

I recently received two questions regarding welcome messages. I initially stated that it isn’t necessarily easily answered with specifics.

Posted on 
Jul 17, 2013
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Strategy and Tactics

Re-Engage Inactive Subscribers

You probably heard the news by now that Yahoo will be releasing email addresses that haven’t been used in over 12 months.

Posted on 
Jun 20, 2013
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Strategy and Tactics

Implementing a Proper Email Subscription Point on Your Website

Email acquisition is a hot topic right now at Listrak. With Twitter’s release of the lead generation card and Listrak’s recent whitepaper on the importance of acquisition, I felt it relevant to talk about implementing a proper email subscription point on your website.

Posted on 
May 24, 2013
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Strategy and Tactics

Customer Loyalty through User Experience

I’d like to introduce guest blogger Cherene Etemadi, marketing manager with EYEMAGINE, a full-service Magento and web development company based in sunny California.

Posted on 
May 13, 2013
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