From an online book retailer to hosting one of the most shopped online events -- how did Amazon get here?
We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems
According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions.
Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.
So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?
Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.
My colleague, Megan Ouellet, and I had the privilege of attending Content Marketing World 2016 this week in Cleveland, the hometown of the Content Marketing Institute.
We get a lot of questions about the relationship between SEO and email. In essence, they both have the same goal; to get users to your site and, ultimately, to purchase from you. Retailers put a lot of time, effort and resources into both strategies, and each can be valuable if executed well.
Amazon turned 20 last year and Prime members all over the world gathered online for 24 hours and purchased 34.4 million items in celebration. Featuring sales akin to those found on Black Friday, Amazon enticed many people to subscribe to its Prime service for these exclusive deals.
Client success is our number one goal at Listrak. Here we share how a catalog-based retailer partnered with us in late March 2015 and we were able to launch their entire digital marketing suite by June 2015 in time for their peak selling season. The results were even greater than they expected.
Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.
Here on the Listrak Insights blog, we love to strategize ways to reel in customer. We could talk about subject lines, great design, or copywriting tips for days—no problem.
Know how to improve your email campaigns by split-testing and learning more about your customers.
While we anxiously await the final holiday revenue numbers to be calculated, there are a few things we already know regarding the way customers shopped. And these holiday shopping trends tell us a lot about the ways customers will continue to interact and buy from retailers in 2016.
On Listrak’s recent Manhattan Retail Reality Roadtrip, our group visited many stores located in Chelsea, Soho and along 5th Avenue. Even as an avid online shopper, I still love shopping in-store.
As a personal promoter of female leaders, I was intrigued to find a very unexpected, content driven email from The Limited in my inbox today.
I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)
Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."
There is much being written about how Amazon netted out with the already historic Amazon Prime Day.
Here’s what really works, and what will give you a better chance of increasing your email open rates.
The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.
How user generated content helped improve one company’s digital marketing presence.
Although the main reason the Gregorian calendar was introduced in 1582 was to change the date of Easter, it also forever changed the way we measured days, weeks, months and years.
International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website.
Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.
Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014.
I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.
Laughter is the best medicine, and an effective way to stand out in the inbox as well.
Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.
I recently received this email from Chico’s that exemplifies how to do re-engagement right.
Marketing Sherpa just released its latest Marketing Research Chart -
I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”
Email acquisition is a hot topic right now at Listrak. With Twitter’s release of the lead generation card and Listrak’s recent whitepaper on the importance of acquisition, I felt it relevant to talk about implementing a proper email subscription point on your website.
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