Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!
We’re rounding the home stretch and heading toward the holiday shopping finish line.
This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes.
As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade
Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results.
The holiday season will be upon us in just a few short months, and it’s no secret that the “most wonderful time of the year” is without a doubt, the biggest sales period around the world.
The holidays are practically upon us. And while you could be fine-tuning your holiday strategy and putting the finishing touches on your holiday campaigns, you shouldn’t over look your post-holiday strategy. Without a post-holiday strategy, you’ll lose many of your new subscribers.
With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.
Holiday strategy planning is upon us! A crucial time of year for retailers, every site visitor offers a connection and conversion opportunity. Many retailers, however, are not fully taking advantage of the opportunity.
The NRF reported that overall holiday sales increased 3% to $626.1 billion last year and non-store holiday sales grew 9% to $105 billion. Even though about 83% of holiday revenue still comes from brick-and-mortar retail locations, there is no mistaking that digital sales from eCommerce sites and mobile devices are continuing to gain market share.
Listrak is a research partner for Internet Retailer, keeping track of what retailers in the Internet Top 500 and Second 500 are doing in the channel.
Some early reports have indicated that while online shopping is soaring today, traffic at malls is a little lighter than retailers may like.
It's that time of year again. Mailboxes are stuffed full of holiday catalogs and direct mail pieces. When I was a kid, I loved looking through the Christmas catalogs, circling all of the toys I wanted Santa to bring me. But now I rarely even open them before putting them in the trash.
It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:
Last year, holiday foot traffic decreased 8.3% according to the NRF. But there is no denying that in-store holiday shopping is still the clear revenue winner as over $500 billion in holiday revenue came from stores and $101.9 billion came from online and mobile devices in 2014.
Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.
According to the National Retail Federation, more than 157 million American adults will celebrate Halloween this year, and each will spend an average of $74 on costumes, candy, decorations and more. Treat your subscribers right to maximize your share of this $6.9 billion holiday.
56% of shoppers are expecting retailers to make holiday shopping more personalized and convenient, both online and in-store this holiday season. And more than half of the holiday shoppers expect retailers to base those personalizations on past purchases and online behavior.
When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.
It’s that time of the year again: another national holiday that can easily be transformed into a capitalist fairy tale.
Transactional messages are a key customer touch point and one that many retail marketers have no visibility into as the messages are sometimes sent out through the retailer’s ecommerce platform instead of its ESP.
Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting.
Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.
If you’re wondering where to begin in planning your Holiday 2014 email strategy, a great place to start is Holiday 2013. How much did you make in the email channel last season?
Surprisingly few major retailers are emphasizing Thanksgiving in their marketing email the week before Turkey Day. Apparently, most merchants few Thanksgiving as just the first day in the crucial Thanksgiving-Black Friday-Cyber Monday retail trifecta, says Listrak CEO Ross Kramer.
The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season.
Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it.
During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.
A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.
In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.
As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.
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