Holiday

Holiday

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Posted on 
Oct 29, 2019
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Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
Aug 20, 2018
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
Aug 20, 2018
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Holiday

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.

Posted on 
Aug 20, 2018
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The Do’s and Don’ts of Holiday Email Campaigns

This blog post comes from Alison Lyne, Sr. Marketing Manager at Persado.

Posted on 
Aug 20, 2018
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Shoppers Favored Mobile during Thanksgiving and Cyber Monday

We’re rounding the home stretch and heading toward the holiday shopping finish line.

Posted on 
Dec 20, 2017
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Holiday

It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals.

Posted on 
Nov 7, 2017
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Holiday

Send More, Make More this Holiday Season

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals

Posted on 
Nov 3, 2017
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Holiday

Strategies to Personalize Your Holiday Marketing Campaigns

This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes.

Posted on 
Aug 11, 2017
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Holiday

Holiday Email Design: How to Stay Festive Without Losing Your Brand

As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade

Posted on 
Jul 29, 2017
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Holiday

Mobile Holiday Strategies for Consideration

The holiday season brings an abundance of advertising noise to consumers, and for retailers, it is difficult to stand out. The question is --- how do you distinguish yourself and convince consumers to shop with YOU, rather than competitors?

Posted on 
Jul 14, 2017
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Holiday

What We Learned from Prime Day: Apply to Your Holiday Strategy

Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results.

Posted on 
Jul 12, 2017
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Holiday

Holiday Email Trends and Tactics: Unwrap Your Potential for Success

The holiday season will be upon us in just a few short months, and it’s no secret that the “most wonderful time of the year” is without a doubt, the biggest sales period around the world.

Posted on 
Jul 1, 2017
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Holiday

Post-Holiday Strategies: 15 Awesome Ideas

The holidays are practically upon us. And while you could be fine-tuning your holiday strategy and putting the finishing touches on your holiday campaigns, you shouldn’t over look your post-holiday strategy. Without a post-holiday strategy, you’ll lose many of your new subscribers.

Posted on 
Sep 26, 2016
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Holiday

Are You Ready to Begin Composing Your Holiday Email Templates?

With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.

Posted on 
Sep 14, 2016
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Holiday

Driving In-Store Traffic this Holiday Season

Prime Day is July 12. The annual “Black Friday in July” sale was one of the most lucrative online sales day for Amazon last year, coming within 3% of its actual Black Friday sales numbers.

Posted on 
Jul 1, 2016
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Holiday

Keep Your Brand in Front of Browsers This Holiday Season

Holiday strategy planning is upon us! A crucial time of year for retailers, every site visitor offers a connection and conversion opportunity. Many retailers, however, are not fully taking advantage of the opportunity.

Posted on 
Jun 21, 2016
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Holiday

Four Best Practices for Browse Abandonment

The NRF reported that overall holiday sales increased 3% to $626.1 billion last year and non-store holiday sales grew 9% to $105 billion. Even though about 83% of holiday revenue still comes from brick-and-mortar retail locations, there is no mistaking that digital sales from eCommerce sites and mobile devices are continuing to gain market share.

Posted on 
Jun 14, 2016
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Holiday

Email Strategy Showcase

There are countless strategies one can use to entice those reads, clicks and conversions we’re all after. But why choose just one?

Posted on 
Feb 12, 2016
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Holiday

Retail Email Strategy: Add Animation

I’m not sure if Wallace and Gromit are to blame here, but there’s something really endearing about animation. Emails on the other hand…well, I hope it isn’t mutinous to admit they are not always the most warm and cuddly of creations.

Posted on 
Feb 11, 2016
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Holiday

Need Valuable Content? Think Gift Guides

A quick review of the Valentine’s Day emails seems to send a clear message: the competition is weak. For many brands, the holiday push is confined to just soaking a featured image in a stew of roses, pink, and hearts.

Posted on 
Feb 11, 2016
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Holiday

Holiday Insights: Get Gift Card Savvy

Christmas is only six days away. If you haven't finished shopping yet, chances are you'll be picking up some gift cards in the next few days.

Posted on 
Dec 18, 2015
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Holiday

In My Inbox: Black Friday and Cyber Monday Sequels

Listrak is a research partner for Internet Retailer, keeping track of what retailers in the Internet Top 500 and Second 500 are doing in the channel.

Posted on 
Dec 17, 2015
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Holiday

Where Leading Fashion Retailers are Driving Traffic Black Friday

Some early reports have indicated that while online shopping is soaring today, traffic at malls is a little lighter than retailers may like.

Posted on 
Nov 27, 2015
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Holiday

Cross-Channel Holiday Promotions

It's that time of year again. Mailboxes are stuffed full of holiday catalogs and direct mail pieces. When I was a kid, I loved looking through the Christmas catalogs, circling all of the toys I wanted Santa to bring me. But now I rarely even open them before putting them in the trash.

Posted on 
Nov 23, 2015
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Holiday

Holiday Insights: Six Must-Dos for Your Holiday Planning List

It’s easy to get caught up in the busy holiday season and overlook simple email strategies that are guaranteed to help you shine brighter in the inbox. Below are six simple, proven must-dos offered up by Listrak’s seasoned account managers:

Posted on 
Nov 4, 2015
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Holiday

Holiday Insights: Drive Traffic In-Store

Last year, holiday foot traffic decreased 8.3% according to the NRF. But there is no denying that in-store holiday shopping is still the clear revenue winner as over $500 billion in holiday revenue came from stores and $101.9 billion came from online and mobile devices in 2014.

Posted on 
Nov 3, 2015
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Holiday

Black Friday Emails: Get Creative

When I logged into my inbox last Black Friday I expected to see a lot of black and I wasn’t disappointed. Black is naturally the go to color for Black Friday creative.

Posted on 
Oct 21, 2015
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Holiday

Personalized Messages that will Boost Engagement during the Holidays

Today’s consumers are savvy shoppers. They shop on more devices than ever – not just the standard laptop, tablet and phone – but also smart TVs and wearable technology as the Internet of Things becomes a reality.

Posted on 
Oct 12, 2015
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Holiday

Fighting Comp: Are Early Holiday Promotions a Charm or a Challenge?

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

Posted on 
Oct 2, 2015
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Mobile Ad Blockers and What They Mean for Holiday Shopping

By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.

Posted on 
Sep 30, 2015
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Holiday

The Trick to Creating Holiday Emails

According to the National Retail Federation, more than 157 million American adults will celebrate Halloween this year, and each will spend an average of $74 on costumes, candy, decorations and more. Treat your subscribers right to maximize your share of this $6.9 billion holiday.

Posted on 
Sep 30, 2015
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Holiday

Too Early or Smart Strategy?

Last year, the National Retail Federation reported that while the majority (40.9%) of Halloween celebrants begin shopping in the first two weeks of October, a small number (6.4%) of enthusiasts actually begin before September.

Posted on 
Sep 25, 2015
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Holiday

Using Personalized Product Recommendations at Every Touchpoint

56% of shoppers are expecting retailers to make holiday shopping more personalized and convenient, both online and in-store this holiday season. And more than half of the holiday shoppers expect retailers to base those personalizations on past purchases and online behavior.

Posted on 
Sep 23, 2015
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Holiday

Jingle Bells, Inbox Swells: Sending by Vertical over Holidays

When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.

Posted on 
Aug 3, 2015
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Holiday

To Gobble or Not to Gobble: Thanksgiving Subject Lines

It’s that time of the year again: another national holiday that can easily be transformed into a capitalist fairy tale.

Posted on 
Jul 8, 2015
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Holiday

Are Your Transactional Messages Ready for the Holidays?

Transactional messages are a key customer touch point and one that many retail marketers have no visibility into as the messages are sometimes sent out through the retailer’s ecommerce platform instead of its ESP.

Posted on 
May 8, 2015
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Holiday

30 Day Winback Campaigns

I bought a few sweaters from Ann Taylor on Black Friday but I haven’t purchased anything, or even visited the site, since then. And today I received this re-engagement campaign.

Posted on 
Dec 24, 2014
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Holiday

No Gift? No Problem! Retailers are Helping with Gift Ideas Right Down to the Wire.

Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting.

Posted on 
Dec 24, 2014
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Holiday

Product Recommendation Strategies that are Working this Holiday Season

Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.

Posted on 
Dec 19, 2014
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Holiday

A Great Holiday Email Strategy Starts with Better Segmentation

If you’re wondering where to begin in planning your Holiday 2014 email strategy, a great place to start is Holiday 2013. How much did you make in the email channel last season?

Posted on 
Nov 26, 2014
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Holiday

How Top Retailers are Giving Thanks: Thanksgiving Emails in My Inbox

Surprisingly few major retailers are emphasizing Thanksgiving in their marketing email the week before Turkey Day. Apparently, most merchants few Thanksgiving as just the first day in the crucial Thanksgiving-Black Friday-Cyber Monday retail trifecta, says Listrak CEO Ross Kramer.

Posted on 
Nov 24, 2014
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Holiday

The Gift of Guidance

Holiday Gift Guides are a perfect way of making the shopping journey easy for your customers. Anything you can do to present gift ideas in an organized and simple-to-shop way is great.

Posted on 
Nov 19, 2014
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Holiday

How the holidays have crept into my inbox

Faced with another short season, retailers are challenged by the need to promote the holidays early, while at the same time recognizing fall themes.

Posted on 
Nov 4, 2014
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Holiday

Retailer Email Tricks and Treats

Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation.

Posted on 
Oct 30, 2014
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Holiday

Ready or Not — Here it Comes!

For retailers, Halloween might be called the unofficial first “holiday” of the holiday season.

Posted on 
Sep 18, 2014
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Holiday

How to Optimize Your Email Marketing Strategy with Data

The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season.

Posted on 
Aug 20, 2014
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Holiday

This Holiday Season, Think "Responsive"

It’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.

Posted on 
Jul 9, 2014
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Holiday

Happy Hanukkah

During the holiday season, I see many retailers successfully tailoring their emails to holiday shoppers.

Posted on 
Nov 27, 2013
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Holiday

It’s Beginning to Look a Lot Like…Well, Not Really.

Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it.

Posted on 
Nov 18, 2013
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Holiday

Hitting the Inbox this Holiday Season - Your Questions Answered

During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.

Posted on 
Sep 4, 2013
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Holiday

Using Characters in Holiday Subject Lines - Tips you’ll Love

A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.

Posted on 
Aug 5, 2013
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Holiday

Holiday Email Deliverability Tips

Email marketers face a conundrum during the holidays. They know they have to increase both list size and frequency but they also know that messages that aren’t relevant and over-mailing are the two biggest reasons people opt-out and/or submit spam complaints.

Posted on 
Aug 2, 2013
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Holiday

10 Tips to Holiday Email Marketing Success - Part Two

In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.

Posted on 
Jul 19, 2013
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Holiday

Using Google Analytics to Identify Important Holidays

As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.

Posted on 
Jul 2, 2013
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