Design

Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
May 15, 2018
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Design

HTML Email Design Best Practices: The 10 Golden Rules

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time.

Posted on 
Feb 5, 2018
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Design

How to Communicate Effectively with Your Email Designers

One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your head.

Posted on 
Aug 25, 2017
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Design

A Total Eclipse of The Inbox

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning.

Posted on 
Aug 23, 2017
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Design

Email Design: 9 Apps and Plugins to Streamline Your Design Process

When it comes to email design, time is extremely important – especially as you ramp up for the holidays. We want to create gorgeous, user-friendly designs, but we don’t want to take forever doing it. That’s where apps and plugins come in handy!

Posted on 
Jul 1, 2017
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Design

The Importance of Optimizing Email for Accessibility

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”

Posted on 
May 30, 2017
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Design

The Importance of Live Text in Email

Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And because there’s no live text in this message, he has no idea what this brand is trying to tell him. Is there an exclusive sale? A brand-new line? In frustration, he deletes the email.

Posted on 
May 15, 2017
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Design

Getting the Most from Your Welcome and Winback Messages

But we didn't want to stop with just your abandonment series. Below you'll find some quick tips to improve the results of your welcome series and win-back campaigns, too.

Posted on 
Apr 14, 2017
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Design

Triggered Abandonment Campaigns: Quick Tips to Amp Up Your Messages

Your customer showed interest in a product but didn’t buy it. Your browse or cart abandonment message should be enough to seal the deal, right? Well…not quite. There’s a lot of thought you should put into the content and design of those abandonment messages.

Posted on 
Apr 14, 2017
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Design

Creative Email Campaigns to Engage Customers

The Worst Blog Post You’ll Ever Read… April Fool’s!On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers.

Posted on 
Apr 6, 2017
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Design

Making the Most of your Triggered Emails: Birthday Edition

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!

Posted on 
Feb 28, 2017
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Design

Email Content Tips: The #1 Reason You Should Push the Copy Envelope

Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.

Posted on 
Feb 16, 2017
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Design

How Not To Make Your Emails Scary

Recently I read a nice article from Really Good Emails (if you’re not already following them, you should). The article focuses on some key concepts to keep in mind when designing your email layout.

Posted on 
Oct 31, 2016
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Design

Writing for Mobile-Optimized Emails

It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points. You’ve got about 3 seconds to grab a reader’s attention before they move on, so make good use of it with succinct copy, relevant content, and lots of highly breathable white space.

Posted on 
Oct 12, 2016
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Design

Gmail is Going Responsive!

Gmail just announced that it will be adding support for responsive email by the end of the month. Email geeks world-wide go nuts! It’s pretty incredible. One minute you’re struggling to get your hybrid fluid email hacks to render, and out of nowhere, Gmail releases this update like no biggie:

Posted on 
Sep 15, 2016
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Design

Inbox Wars: The Email Awakens

Email development can be hard to get right! Even for veteran email developers and web jedi, the rendering limitations of inboxes have created a disturbance in the force. I just saw the new Star Wars, so bear with me. No spoilers, I promise.

Posted on 
Jan 11, 2016
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Design

Would You Date Your Welcome Series?

I had a revelation the other day while chatting with a wonderful client and was able to see this tried-and-true concept in a brand new way: a welcome series campaign is a lot like your first couple dates with someone new. You can begin to lay a strong foundation right there with a few smart moves or ruin it with a few often-made missteps. Hear me out.

Posted on 
Nov 16, 2015
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Design

Give Your Welcome Series A Makeover: Optimize Conversions

Because an eComm welcome series typically enjoys a spectacular conversion rate, you should remember that the key content objective to greet new subscribers and nurture them down the sales funnel into the wonderful world of customerdom.

Posted on 
Sep 2, 2015
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Design

Connecting the Dots for Shoppers

We hear a lot these days about “reducing friction” for shoppers. While achieving the effortless buy can manifest itself in infinite forms, my personal favorite is through some inspirational content.

Posted on 
Jul 16, 2015
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Design

Inboxes Are Where the Opens Happen

So much of our time and energy spent creating emails is focused on the content and design, or delivering personalized messages through automation.

Posted on 
Apr 15, 2015
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Design

Click-through Trends for Email Navigation

To set the record straight: a navigation bar in an email isn’t really navigating customers through the email like a website.

Posted on 
Feb 13, 2015
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Design

Email Design: Analysis of a Five Day Sale

Earlier this month Brooks Brothers had a Weekend Clearance Event. The sale ran for five days and each day I received an email promoting the sale.

Posted on 
Jan 28, 2015
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Design

Retailers Get Less Promotional and More Personal

Fewer top online retailers are offering discounts in e-mails, while more actively encourage e-mail sign-ups on their sites.

Posted on 
Jan 15, 2015
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Design

Responsive Design: Retina Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
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Design

Responsive Design: Stacking Images

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

Posted on 
Apr 23, 2014
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Design

Mobile First Email Design

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Posted on 
Feb 26, 2014
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Design

Remember the Preheader Message

Best practices for the preheader area in email tell you should include two things – a message to support the content of the email and a link to view the email in a browser.

Posted on 
Jun 21, 2013
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