With Gmail being a top email client, any announcement of changes being made make big news - and also tend to make marketers nervous. You've likely heard the latest news about Gmail's new security features, but if not, you can learn more about the recent security updates on the Official Gmail Blog.
When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.
The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.
During this years’ Email Experience Council, I had the unique opportunity to speak with key email program personnel from Comcast, Microsoft, AOL and Google to discuss how they measure activity within the inbox and what senders of commercial email should be doing from their point of view.
The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap.
I recently wrote on article on the importance and key features of the US CAN-SPAM act. Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Email is an essential part of how we, at AddThis, communicate value to our community.
Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.
It has come to our attention that some U.S.retailers believe that they cannot be touched by the Canadian government for CASL violations.
If you’ve already been mailing to your contacts for a while and you have a pre-existing relationship with them that predates July 1, 2014, then you are deemed to have implied consent for the next three years.
Canada’s Anti-Spam Law, CASL, is now a done deal.
Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.
Email marketers should be aware that last week AOL announced on their POSTMASTER BLOG that they have made some changes to their spam filtering.
Recently I was quoted in an article regarding the health of “batch and blast” email.
Online marketing expert Ken Magill recently asked Steve Linford of The Spamhaus Project to answer some questions posed by readers of his newsletter.
A member of an online email marketing forum I participate in asked the question if opt in or opt out is the better subscription strategy for marketers to follow.
In connection with a class action lawsuit filed against Michaels Stores Inc.
During a recent ESPC call, I had the chance to speak with Alan Murphy, an investigator with The Spamhaus Project.
My thought is this: Highly targeted campaigns will outperform un-segmented ones every time in conversions and ROI.
We’d love to hear about the current state of your business and where you’re headed.
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