With Gmail being a top email client, any announcement of changes being made make big news - and also tend to make marketers nervous. You've likely heard the latest news about Gmail's new security features, but if not, you can learn more about the recent security updates on the Official Gmail Blog.
When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.
The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.
During this years’ Email Experience Council, I had the unique opportunity to speak with key email program personnel from Comcast, Microsoft, AOL and Google to discuss how they measure activity within the inbox and what senders of commercial email should be doing from their point of view.
Email is an essential part of how we, at AddThis, communicate value to our community.
Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.
Canada’s Anti-Spam Law, CASL, is now a done deal.
A member of an online email marketing forum I participate in asked the question if opt in or opt out is the better subscription strategy for marketers to follow.
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