SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)
The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.
There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.
Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.
With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way
The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first.
Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email marketing!
Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.
If you’re considering the SMS mobile marketing channel as your next opportunity to engage your customers, one of the biggest decisions to make is whether you would like a shared or dedicated short code for your company.
f you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns.
It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted;
Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers.
In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.
I love to shop. Nearly every purchase I make is online - clothing, household items, even cat food. I shop so much that the Google Street View of my house shows several boxes on my front porch. But, until recently, I would only visit a store if I needed to return something I purchased online.
Our Listrak Retail Reality trip to NYC and our Sephora visit has been mentioned, but we wanted to take a moment to expand on the experience that we had in the store and the follow-up we have received since our visit, as well as a more recent trip to our local Sephora store in our mall.
The New Balance store in Midtown Manhattan offers a truly foot-centric digital experience. Amongst the typical shoes and socks that you would find in a traditional shoe store, this New Balance location also offers a variety of interactive touchscreens and kiosks to help each unique customer find the right footwear, personalized for them.
1 City, 2 Days, 16 people, 32 Stores.
The following post comes from our technology partner, OvenBits. Our partnership allows our shared clients, like giggle (referenced below), to use behavioral and transactional data from the Oven Bits ecommerce app platform, Pivot, to improve user experience at a brand level. This provides highly relevant, personalized content in triggered and marketing email campaigns, on site recommendations and more.
Every designer loves to be asked the age old cliché, “Can you make it pop”? Thanks to Apple, now we can make your emails Peek & Pop!
It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.
When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.
Ann Taylor sent this email to customers this morning. It stood out to me because of its clear CTA - go to the store.
As many of you know, yesterday Twitter released the Lead Generation Card, a new type of card which allows marketers to collect leads directly within a tweet.
We’d love to hear about the current state of your business and where you’re headed.
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