Channel

Channel

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Posted on 
Mar 27, 2018
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SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Posted on 
Jan 5, 2018
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SMS Marketing: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

Posted on 
Dec 14, 2017
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7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.

Posted on 
Nov 28, 2017
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Channel

SMS State of the Industry Report

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way

Posted on 
Nov 3, 2017
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Channel

Digital Marketing – Risks to Avoid

The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first.

Posted on 
Sep 7, 2017
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Channel

5 Ways You Can Leverage Social Media in Your Email Marketing

Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email marketing!

Posted on 
Aug 23, 2017
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Channel

Mobile Marketing: Automating SMS Campaigns in Listrak

Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.

Posted on 
May 8, 2017
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Channel

Mobile Marketing: What You Need to Know about Short Codes

If you’re considering the SMS mobile marketing channel as your next opportunity to engage your customers, one of the biggest decisions to make is whether you would like a shared or dedicated short code for your company.

Posted on 
May 5, 2017
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Channel

Facebook Releases a Powerful Tool for Advertisers

f you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns.

Posted on 
Jan 19, 2017
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Channel

How to Prove the Incrementality of Your Programmatic Program

It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted;

Posted on 
Dec 1, 2016
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Channel

iOS 10 updates that impact email marketers

Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers.

Posted on 
Sep 26, 2016
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Channel

3 Highly Effective Facebook Audience Targeting Strategies

In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.

Posted on 
Jul 28, 2016
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Channel

Interactive Digital Displays In-Store

I love to shop. Nearly every purchase I make is online - clothing, household items, even cat food. I shop so much that the Google Street View of my house shows several boxes on my front porch. But, until recently, I would only visit a store if I needed to return something I purchased online.

Posted on 
Dec 16, 2015
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Channel

Interactive In-Store Displays

Our Listrak Retail Reality trip to NYC and our Sephora visit has been mentioned, but we wanted to take a moment to expand on the experience that we had in the store and the follow-up we have received since our visit, as well as a more recent trip to our local Sephora store in our mall.

Posted on 
Dec 16, 2015
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Cross-Channel Marketing: Engaging Customers in Store

The New Balance store in Midtown Manhattan offers a truly foot-centric digital experience. Amongst the typical shoes and socks that you would find in a traditional shoe store, this New Balance location also offers a variety of interactive touchscreens and kiosks to help each unique customer find the right footwear, personalized for them.

Posted on 
Dec 1, 2015
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Channel

Let’s Get Phigital: The State of In-Store Technology

1 City, 2 Days, 16 people, 32 Stores.

Posted on 
Nov 20, 2015
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Channel

3D Touch: Lowering the Barrier for Mobile Commerce

The following post comes from our technology partner, OvenBits. Our partnership allows our shared clients, like giggle (referenced below), to use behavioral and transactional data from the Oven Bits ecommerce app platform, Pivot, to improve user experience at a brand level. This provides highly relevant, personalized content in triggered and marketing email campaigns, on site recommendations and more.

Posted on 
Nov 13, 2015
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What Email Marketers Need to Know about iPhone 6s and iOS9

Every designer loves to be asked the age old cliché, “Can you make it pop”? Thanks to Apple, now we can make your emails Peek & Pop!

Posted on 
Oct 5, 2015
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Channel

Do We Really Know What Mobilegeddon Means?

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Posted on 
Jun 15, 2015
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Channel

Leverage Your Email List with Facebook Custom Audiences

When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.

Posted on 
Jun 10, 2014
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Channel

Using Email to Drive In-Store Sales

Ann Taylor sent this email to customers this morning. It stood out to me because of its clear CTA - go to the store.

Posted on 
Jul 29, 2013
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Channel

Making Twitter a Part of your Email Acquisition Strategy

As many of you know, yesterday Twitter released the Lead Generation Card, a new type of card which allows marketers to collect leads directly within a tweet.

Posted on 
May 23, 2013
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