I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology and marketing perspective.
Retailers currently using Listrak’s Personalization Suite to deliver individualized content and product recommendations to shoppers on their list already know the benefits of tailoring messages to each subscriber.
Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.
A well-known mobile accessories brand client deploys several Abandonment campaigns, including a three-message Shopping Cart Abandonment campaign and two-message Product Detail Page Browse Abandonment campaign. In addition, being familiar with its target customers’ buying habits, the client takes its abandonment remarketing one step further with a unique Page Browse Abandonment message.
Browse Abandonment is a powerful behavior-based solution that allows you to connect with customers who've shown interest in your brand by visiting your website
Retail marketers have tons of customer data. They know what products shoppers are viewing onsite, their sizes and styles, their favorite colors. They know when emails are opened, what device they’re on, what engages them. So why are they still sending the same email to everyone on their lists?
We're hours away from winter storm Jonas and, unfortunately, we're right in the middle of it with an expected two feet of snow coming our way. And while I wait for the snow to start piling up, I've noticed weather-related emails piling up in my inbox.
Learn how you can create a compelling browse abandonment campaign
In a prior blog post, which you can read here, my colleague shared ideas on acquisition and how to generate an initial sale from those new subscribers.
International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.
Retail innovation. Transforming retail. Changing the way retail is done.
It’s no secret that customers value personalized product recommendations, both online as they shop and in email campaigns.
Segmenting your list is a great way to target a specific group of customers with a specific message to drive better engagement and ultimately revenue.
Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.
We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.
80% of consumers say they like it when brands’ e-mails recommend products based on their previous purchases.
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