Artificial Intelligence

Artificial Intelligence

Who Will Adopt Artificial Intelligence in 2018?

Don't overthink it. Surrendering to intelligent automation.

Posted on 
Jan 4, 2018
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Artificial Intelligence

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%.

Posted on 
Oct 6, 2017
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Artificial Intelligence

Artificial Intelligence, Machine Learning and Predictive Analytics

I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology and marketing perspective.

Posted on 
May 17, 2017
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Artificial Intelligence

Email Personalization: Dynamic Content in Listrak Composer

Retailers currently using Listrak’s Personalization Suite to deliver individualized content and product recommendations to shoppers on their list already know the benefits of tailoring messages to each subscriber.

Posted on 
Apr 19, 2017
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Artificial Intelligence

Smart Segmentation Tactics to Increase Engagement and Conversions

Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.

Posted on 
Nov 2, 2016
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Artificial Intelligence

Browse Abandonment Email Boosts Conversions

A well-known mobile accessories brand client deploys several Abandonment campaigns, including a three-message Shopping Cart Abandonment campaign and two-message Product Detail Page Browse Abandonment campaign. In addition, being familiar with its target customers’ buying habits, the client takes its abandonment remarketing one step further with a unique Page Browse Abandonment message.

Posted on 
Sep 15, 2016
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Artificial Intelligence

Add Page Browse Abandonment to Your Digital Marketing Toolbox

Browse Abandonment is a powerful behavior-based solution that allows you to connect with customers who've shown interest in your brand by visiting your website

Posted on 
Aug 8, 2016
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Artificial Intelligence

How to Personalize Every Email: It’s Easier than You Might Think

Retail marketers have tons of customer data. They know what products shoppers are viewing onsite, their sizes and styles, their favorite colors. They know when emails are opened, what device they’re on, what engages them. So why are they still sending the same email to everyone on their lists?

Posted on 
Jun 9, 2016
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Artificial Intelligence

Four Ways to Refresh Your Remarketing Messages

Shopping Cart Abandonment and Browse Abandonment messages are two of the most valuable email campaigns in your arsenal of customer communications.

Posted on 
Apr 8, 2016
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Artificial Intelligence

Segmentation 101: Setting up for Success

Marketers have been talking about relevant emails for the past decade. But, unfortunately, targeting and segmentation, while considered best practices, are still not the norm for many retailers.

Posted on 
Mar 21, 2016
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Artificial Intelligence

Segmentation: Weather-Related Events

We're hours away from winter storm Jonas and, unfortunately, we're right in the middle of it with an expected two feet of snow coming our way. And while I wait for the snow to start piling up, I've noticed weather-related emails piling up in my inbox.

Posted on 
Jan 22, 2016
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Artificial Intelligence

Browse Abandonment Emails: Create Value for Shoppers

Sending your customers emails about products they've abandoned isn't a new concept -- targeting people you know are actively shopping is a no-brainer.

Posted on 
Jan 22, 2016
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Artificial Intelligence

Customer Connections: Personalize Messages to Nurture Shoppers

In a prior blog post, which you can read here, my colleague shared ideas on acquisition and how to generate an initial sale from those new subscribers.

Posted on 
Jan 20, 2016
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Artificial Intelligence

See How Personal Product Recommendations Generate 67.4x ROI for IMA

International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.

Posted on 
Aug 28, 2015
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Artificial Intelligence

Seven Triggers to Enhance your Email Automation

A simple email can do so much. It can raise brand awareness, drive sales, engage new customers and re-engage past customers or even identify unknown shoppers to build an accurate customer database.

Posted on 
Aug 12, 2015
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Artificial Intelligence

Listrak Clients Talk Personalization

Multichannel Merchant just released its latest Executive Summary on Personalization. Download the report to see how:

Posted on 
Jun 17, 2015
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Artificial Intelligence

PYMNTS.com: The Hyper-Personalized Approach to Retail

Retail innovation. Transforming retail. Changing the way retail is done.

Posted on 
Jun 10, 2015
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Artificial Intelligence

Segmenting to Succeed: Marketing to Gen Z

You’re familiar with your customers. They already know you, buy from you, and (hopefully) like you.

Posted on 
May 27, 2015
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Artificial Intelligence

Influencing Purchase Decisions using Customer Browse Behavior

It’s no secret that customers value personalized product recommendations, both online as they shop and in email campaigns.

Posted on 
May 4, 2015
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Artificial Intelligence

Drive Higher Engagement with Advanced Segmentation Tactics

Segmenting your list is a great way to target a specific group of customers with a specific message to drive better engagement and ultimately revenue.

Posted on 
Apr 24, 2015
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Artificial Intelligence

Listrak’s Sophisticated A/B Split Testing Functionality

Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.

Posted on 
Mar 23, 2015
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Artificial Intelligence

What’s Working in Browse and Abandon Campaigns

One of the major challenges retailers have with browse and abandon email campaigns is how to avoid being “creepy”

Posted on 
Jan 28, 2015
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Artificial Intelligence

Retailers Relying More on Personalization, Less on Discounting

We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.

Posted on 
Jan 21, 2015
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Artificial Intelligence

Shoppers Want Marketing E-mails Tailored to their Preferences

80% of consumers say they like it when brands’ e-mails recommend products based on their previous purchases.

Posted on 
Jan 14, 2015
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Artificial Intelligence

Making the Most of Back in Stock Products

Being out of an item isn’t just embarrassing, but can be damaging to your company’s reputation and result in loss of potential sales.

Posted on 
Aug 13, 2014
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Artificial Intelligence

Recommended Products in Order Confirmation Emails

I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage.

Posted on 
Aug 19, 2013
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Artificial Intelligence

The Evolution of Shopping Cart Abandonment

I love to shop, but these days most of my shopping is done online. And I’ve noticed that I’ve been using online shopping carts differently recently.

Posted on 
Feb 21, 2013
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