360 Customer Profile

360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
Apr 12, 2018
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360 Customer Profile

Customer Analytics That Go Beyond Average Order Value (AOV)

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?

Posted on 
Mar 20, 2018
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360 Customer Profile

Cross-Channel Strategies for CPG

Consumer Packaged Goods companies are navigating a time where ecommerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the ecommerce community consumers (increasingly) depend on?

Posted on 
May 3, 2017
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360 Customer Profile

Data-Driven Marketing

The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.

Posted on 
May 1, 2017
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360 Customer Profile

Cross-Device Targeting: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.

Posted on 
Apr 6, 2017
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360 Customer Profile

Recovering Site Abandoners at Every Touchpoint

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Posted on 
Feb 24, 2017
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360 Customer Profile

Cross-Device Personalization Tactics for Display Ads

Programmatic marketing delivers on the promise of engaging site visitors on an individual level after they browse your site. This greatly expands your marketing reach as the messages don’t depend on email addresses or mobile numbers.

Posted on 
Nov 30, 2016
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360 Customer Profile

A Data-Driven Culture and Insights-Driven Marketing

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design.

Posted on 
Nov 28, 2016
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360 Customer Profile

Navigating the Changing Retail Landscape

There is no doubt that the retail landscape is going through drastic changes fueled by customer interaction and expectations as well as readily available technology and actionable data points.

Posted on 
May 20, 2016
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360 Customer Profile

Thoughts from Forrester Marketing 2016 and Mcommerce Summit

I recently had the privilege of attending two very informative conference – Forrester Marketing 2016 and Mcommerce Summit - both with an impressive, knowledgeable roster of presenters.

Posted on 
May 20, 2016
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360 Customer Profile

Five Email Split-Tests that Really Move the Needle

Email split-testing is an essential part of the campaign development process as you learn what to say to get your shoppers to open, click and even convert.

Posted on 
Apr 18, 2016
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360 Customer Profile

The Purchase Experiment: Text Me Maybe?

In a recent post, I summarized my experience researching retailers' post purchase practices by comparing marketing to courtship. As it turns out, that metaphor continues to be validated.

Posted on 
Apr 4, 2016
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360 Customer Profile

Retailers Should Be Making More Product Recommendations

Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.

Posted on 
Mar 14, 2016
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360 Customer Profile

Connecting with the Always Connected Customer

We hosted the first of our two Customer Connections events in New York this week. It was filled with new ideas, best practices and strategies that will help retailers create a seamless shopping experience for their customers across multiple channels.

Posted on 
Feb 5, 2016
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360 Customer Profile

Tips for Cross-Channel Email and Mobile Acquisition

It’s 2016 and we’re just coming down off the holiday rush, but I bet you’re already thinking about where and how to find new customers and subscribers.

Posted on 
Jan 7, 2016
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360 Customer Profile

Retail of the Future is Here

It wasn’t that long ago that the industry was saying, “Retail stores are dead!” and “The malls of America are empty and closing for good!” But with a new focus on interaction and engagement with consumers in retailers such as Rebecca Minkoff and Ralph Lauren, there could be a whole new world of retail.

Posted on 
Dec 8, 2015
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360 Customer Profile

Personal Product Recommendations Engage Lapsed Customers

Retailers need to do everything they can to engage and re-engage subscribers with every email deployment. It’s no longer enough to send the same message to everyone.

Posted on 
Sep 1, 2015
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360 Customer Profile

How are the Big Mall Brands Faring from a Consumer Point of View?

Recently the Marketing Team at Listrak took a road trip to King of Prussia Mall, the nation’s second largest mall, which features a diverse mix of more than 400 stores, including an array of upscale department stores and luxury brands.

Posted on 
Aug 25, 2015
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360 Customer Profile

Targeted Email Marketing: Influence Purchase Decisions using Customer Intent

There has been a major shift in the way customers respond to targeted email messages. Just a few years ago, the general belief regarding browse and abandon emails centered on privacy issues.

Posted on 
Aug 15, 2015
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360 Customer Profile

Recommendations Reach Far Beyond the Cart Page

Marketers have been using personalization to increase engagement and conversions for many years, starting with the interjection of first name in email subject lines and direct mail pieces.

Posted on 
Jul 20, 2015
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360 Customer Profile

Meeting Customer Expectations On the Path To Purchase

Although slightly less than one third of consumers are making purchases on their mobile phones, we know that they use their phones at many different points along the path to purchase: to discover new brands and products, conduct research, browse social media sites and compare prices.

Posted on 
Jul 17, 2015
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360 Customer Profile

How to Use Digital Tools to Increase Sales Both in Stores and Online

One key is to train store associates to get customers’ email addresses. A great way to start is by offering shoppers e-receipts.

Posted on 
Apr 17, 2015
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360 Customer Profile

In my Inbox: Omnichannel in Action

In our latest whitepaper on email benchmarks and trends, we shared some examples of retailers using email messages to drive in-store traffic. I have received a few more recently that I thought were worth sharing:

Posted on 
Apr 3, 2015
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