All Posts By

Ross Kramer

Strategy and Tactics

Leveraging Email Acquisition Techniques to Grow Your Email List

Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.

Posted on 
Feb 17, 2015
  by
Ross Kramer
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Strategy and Tactics

Six Tips to Update Your Cart Recovery Campaigns in 2015

Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014.

Posted on 
Jan 16, 2015
  by
Ross Kramer
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Holiday

Product Recommendation Strategies that are Working this Holiday Season

Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.

Posted on 
Dec 19, 2014
  by
Ross Kramer
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Strategy and Tactics

Happy Birthday to Me: Gifts in My Inbox

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.

Posted on 
Nov 17, 2014
  by
Ross Kramer
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Strategy and Tactics

Customer Acquisition and Retention Strategies in Fashion

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Posted on 
Oct 30, 2014
  by
Ross Kramer
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