Ross Kramer
Communicating With Your Customers During COVID-19
Using email to effectively communicate with your customers during an unprecedented time.
Leveraging Email Acquisition Techniques to Grow Your Email List
Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.
Six Tips to Update Your Cart Recovery Campaigns in 2015
Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014.
Product Recommendation Strategies that are Working this Holiday Season
Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.
Happy Birthday to Me: Gifts in My Inbox
While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.
Customer Acquisition and Retention Strategies in Fashion
I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.
About Author
Ross Kramer
CEO
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