All Posts By

Megan Ouellet

Channel

SMS Marketing: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

Posted on 
Dec 14, 2017
  by
Megan Ouellet
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Channel

SMS State of the Industry Report

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way

Posted on 
Nov 3, 2017
  by
Megan Ouellet
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Channel

Digital Marketing – Risks to Avoid

The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first.

Posted on 
Sep 7, 2017
  by
Megan Ouellet
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Holiday

What We Learned from Prime Day: Apply to Your Holiday Strategy

Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results.

Posted on 
Jul 12, 2017
  by
Megan Ouellet
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Channel

Mobile Marketing: Automating SMS Campaigns in Listrak

Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.

Posted on 
May 8, 2017
  by
Megan Ouellet
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360 Customer Profile

Cross-Device Targeting: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.

Posted on 
Apr 6, 2017
  by
Megan Ouellet
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360 Customer Profile

Recovering Site Abandoners at Every Touchpoint

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Posted on 
Feb 24, 2017
  by
Megan Ouellet
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360 Customer Profile

Cross-Device Personalization Tactics for Display Ads

Programmatic marketing delivers on the promise of engaging site visitors on an individual level after they browse your site. This greatly expands your marketing reach as the messages don’t depend on email addresses or mobile numbers.

Posted on 
Nov 30, 2016
  by
Megan Ouellet
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Holiday

Driving In-Store Traffic this Holiday Season

Prime Day is July 12. The annual “Black Friday in July” sale was one of the most lucrative online sales day for Amazon last year, coming within 3% of its actual Black Friday sales numbers.

Posted on 
Jul 1, 2016
  by
Megan Ouellet
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Holiday

Four Best Practices for Browse Abandonment

The NRF reported that overall holiday sales increased 3% to $626.1 billion last year and non-store holiday sales grew 9% to $105 billion. Even though about 83% of holiday revenue still comes from brick-and-mortar retail locations, there is no mistaking that digital sales from eCommerce sites and mobile devices are continuing to gain market share.

Posted on 
Jun 14, 2016
  by
Megan Ouellet
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Artificial Intelligence

How to Personalize Every Email: It’s Easier than You Might Think

Retail marketers have tons of customer data. They know what products shoppers are viewing onsite, their sizes and styles, their favorite colors. They know when emails are opened, what device they’re on, what engages them. So why are they still sending the same email to everyone on their lists?

Posted on 
Jun 9, 2016
  by
Megan Ouellet
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360 Customer Profile

Navigating the Changing Retail Landscape

There is no doubt that the retail landscape is going through drastic changes fueled by customer interaction and expectations as well as readily available technology and actionable data points.

Posted on 
May 20, 2016
  by
Megan Ouellet
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Strategy and Tactics

Email Engagement Increases 12.7% in Q1 2016

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Posted on 
May 9, 2016
  by
Megan Ouellet
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Artificial Intelligence

Four Ways to Refresh Your Remarketing Messages

Shopping Cart Abandonment and Browse Abandonment messages are two of the most valuable email campaigns in your arsenal of customer communications.

Posted on 
Apr 8, 2016
  by
Megan Ouellet
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Artificial Intelligence

Segmentation 101: Setting up for Success

Marketers have been talking about relevant emails for the past decade. But, unfortunately, targeting and segmentation, while considered best practices, are still not the norm for many retailers.

Posted on 
Mar 21, 2016
  by
Megan Ouellet
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360 Customer Profile

Retailers Should Be Making More Product Recommendations

Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.

Posted on 
Mar 14, 2016
  by
Megan Ouellet
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Partner

Perfect Partnerships: How to Run a Successful Co-Branded Sweepstakes

On the customer acquisition webinar, account directors Cherrill Hartman and Paul Corey discussed the importance of perfect partnerships and how a well-planned co-branded sweepstakes can greatly increase your email list size in a matter of weeks.

Posted on 
Mar 14, 2016
  by
Megan Ouellet
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360 Customer Profile

Connecting with the Always Connected Customer

We hosted the first of our two Customer Connections events in New York this week. It was filled with new ideas, best practices and strategies that will help retailers create a seamless shopping experience for their customers across multiple channels.

Posted on 
Feb 5, 2016
  by
Megan Ouellet
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Strategy and Tactics

Customer Connections: Be Better than the Benchmark

At Listrak, we believe in helping you beat your industry benchmarks. And you do that by carefully monitoring your results to first set your own benchmarks and then by split-testing everything to optimize campaigns for performance.

Posted on 
Jan 28, 2016
  by
Megan Ouellet
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Artificial Intelligence

Segmentation: Weather-Related Events

We're hours away from winter storm Jonas and, unfortunately, we're right in the middle of it with an expected two feet of snow coming our way. And while I wait for the snow to start piling up, I've noticed weather-related emails piling up in my inbox.

Posted on 
Jan 22, 2016
  by
Megan Ouellet
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Strategy and Tactics

New Year, New Strategies: What Retailers Should Expect in 2016

While we anxiously await the final holiday revenue numbers to be calculated, there are a few things we already know regarding the way customers shopped. And these holiday shopping trends tell us a lot about the ways customers will continue to interact and buy from retailers in 2016.

Posted on 
Jan 4, 2016
  by
Megan Ouellet
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Strategy and Tactics

Five Retail Marketing Strategies and Tactics for 2016

It’s an exciting time to be a retailer! With eCommerce retailers opening stores, stores becoming more digital and the Internet of Things moving from concept to reality, the path to purchase has drastically changed.

Posted on 
Nov 30, 2015
  by
Megan Ouellet
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Strategy and Tactics

Make Your Customers Feel Special

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Posted on 
Nov 20, 2014
  by
Megan Ouellet
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Deliverability

Email Segmentation Best Practices

My thought is this: Highly targeted campaigns will outperform un-segmented ones every time in conversions and ROI.

Posted on 
Feb 27, 2013
  by
Megan Ouellet
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