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Matt Vollmer

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Facebook Releases a Powerful Tool for Advertisers

f you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns.

Posted on 
Jan 19, 2017
  by
Matt Vollmer
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How to Prove the Incrementality of Your Programmatic Program

It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted;

Posted on 
Dec 1, 2016
  by
Matt Vollmer
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3 Highly Effective Facebook Audience Targeting Strategies

In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.

Posted on 
Jul 28, 2016
  by
Matt Vollmer
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Do We Really Know What Mobilegeddon Means?

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Posted on 
Jun 15, 2015
  by
Matt Vollmer
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