Listrak's Commitment to Privacy Highlighted

Recently at IRCE, the 10th annual Internet Retailer Conference and Exhibition, Listrak, an innovator of omnichannel digital marketing solutions for retailers, was recognized as a leader in online privacy.

On Wednesday, June 11, The Online Trust Alliance (OTA), a non-profit whose missions is to enhance online trust and user empowerment while promoting innovation, announced that Listrak was among the distinguished group of organizations named to the 2014 Online Trust Honor Roll. The distinction comes as a result of a rigorous Online Trust Audit of nearly 800 top consumer websites, of which only 30.2% made the Honor Roll for safeguarding data via best practices in domain/brand protection, privacy and security.

OTA Executive Director and President Craig Spiezle commented, “Our 2014 Honor Roll recipients have demonstrated a commitment toward responsible management of sensitive consumer data and privacy. OTA commends the companies who made this list—but remains concerned about the failures of some of the world’s largest online brands. Listrak’s achievement on the Honor Roll for the second year in a row speaks to their commitment to best practices and industry leadership.”

Listrak Chief Privacy Officer James Koons, who was on-hand for the announcement of organizations receiving the honor, added, “The Online Trust Alliance’s Honor Roll has become an integral part of Listrak’s privacy program. As privacy and security issues continue to plague the daily news, the importance of data stewardship and privacy by design are at the forefront of what we do. We’re grateful to be an Honor Roll recipient again this year and it really supports the efforts of our teams.”

Also at IRCE, Koons - who is on the OTA Board of Directors, as well an influential member of organizations such as the International Association of Privacy Professionals (IAPP), Email Sender and Provider Coalition (ESPC) and Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) – was selected to be interviewed by Daniel Burstein, director of editorial content for industry research firm MarketingSherpa, for a video segment titled, Online Privacy: Fostering trust via transparency.   

About Listrak

Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, Speigel, The Grommet and La-Z-boy. For more information, visit

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