Commissioned Independent Research Firm Study Reveals Total Economic Impact of Listrak Omnichannel Marketing Solutions

July 24, 2014

Listrak, a provider of customer-centric omnichannel marketing solutions for retailers, recently released the results of a commissioned study conducted by Forrester Consulting, “The Total Economic Impact™ Of Listrak Omnichannel Marketing Solutions”. The study examines the potential profit merchants may realize by implementing Listrak’s email marketing platform and omnichannel solutions, and the findings indicate that a merchant benefits financially from incremental email-driven eCommerce profit, as well as email-driven brick-and-mortar profit attributable to Listrak.

An extensive Listrak merchant interview conducted by Forrester Consulting revealed that Listrak email campaigns drive website visits that drive revenue, Listrak’s add-on solutions – such as Modal Lightbox, Preference Center and Advanced Retail Segmentation – provide benefits and opportunities in other channels and enhance the solution set as a whole, and that Listrak is an engaged partner.    

Based on an interview with an existing Listrak customer and subsequent financial analysis, Forrester reports the following three-year risk-adjusted results:

-          151% return on investment

-          $1,735,426 net present value

-          $12,006,000 year one revenue

-          18% of online traffic driven by Listrak 

The study reveals that for the interviewed customer specifically, within the first year, Listrak’s email marketing platform and omnichannel digital marketing solutions increased eCommerce revenue by $6.4 million and brick-and-mortar revenue by $5.6 million.

The commissioned study conducted by Forrester Consulting, “The Total Economic Impact Of Listrak Omnichannel Marketing Solutions,” may be read here.

About Listrak

Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. The company’s retail-specific solution suite is powered by a comprehensive data hub of 360-degree shopper insights that allow retailers to create personalized campaigns across all customer touchpoints to drive incremental revenue and ROI. Listrak is solely focused on the retail industry and is uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across all channels, including email, mobile, social, web and stores. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Deb Shops, Waterford, Spiegel, The Grommet and La-Z-Boy.


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