Listrak’s 2012 Shopping Cart Abandonment Review and Look Book
By Megan Ouellet, Director of Marketing
January 10, 2013
As innovators in shopping cart recovery solutions, we have helped hundreds of online retailers recover thousands of abandoned carts and millions of dollars in revenue through our solutions and best practices, and we continually monitor trends and test new tactics to streamline processes and maximize results.
This whitepaper discusses the results of our fourth annual study of the Internet Retailer 1000 Companies’ Shopping Cart Abandonment practices. We studied the number of companies that re-engage shoppers after the carts are abandoned, the number of emails the retailers send attempting to recapture the lost sale, the timing of the messages, and the use of discounts or special offers in the emails. You can read the results of 2011’s study here.