Winning New Business in This Recession
Special Guest - Robb High
Sit in on Wednesday, February 18, from 1-2P to listen to Robb High, one of the nation's leading new business experts about techniques for "Winning New Business in This Damn Recession."
He's interviewed over 50 client decision-makers since the recession began to understand what they're doing with their budgets, what they plan to do with their agency partners . . . and what agencies should do to retain and win more clients.
He'll talk about many of the new techniques that his agency clients are using around the country to get invited to more reviews and win more of those they participate in. This will include very specific, actionable strategies and he'll be available for questions afterwards.
Biographical Information
Robb High
Robb has helped 325+ MarCom firms of all sizes - from 8 to 800 employees - and all disciplines - advertising, PR, promotion, media, design, interactive, research, multicultural and direct/CRM - improve their new business win-rates.
In his career, Robb has been involved with winning over 146 new clients representing $1+ billion in billings.
Prior to starting RHC, Robb was CMO at Young & Rubicam Group where he led new business initiatives for Y&R, Mediaedge, Burson-Marsteller, Landor, Wunderman, Sudler and Bravo.
Before that he was part of a core team that built a small agency of 35 people to a fairly large multi-discipline firm with a staff of 410 as COO of Kirshenbaum & Bond.
In addition to his new business development practice, Robb is an agency search consultant and has watched dozens of MarCom firms compete. He also does Client Satisfaction Audits for which he has conducted interviews with 650+ executives at 170+ client companies and heard what they like about their MarCom partners. And what they don't. Visit http://www.robbhighconsult.com/ to learn more.
