From a Whisper to a Scream: Marketing 2.0
Special Guest - Sandy Carter, IBM
New Web 2.0 technologies are shaking up the lives of your customers and changing their expectations of... you! Virtual worlds, blogs, wikis, serious gaming and social networking sites like Facebook and Twitter - every one of your customers uses at least some of these tools. As a result, traditional marketing channels alone cannot break through the noise to get to your targeted customers. In a climate with increasing focus on cost effective means of reaching customers, how can these technologies be used to generate real ROI for your business?
Based on her own successful experiences, and selected examples from over 54 customer case studies, Sandy Carter will walk you through how to create a winning marketing mix that fuses traditional marketing tactics with "2.0" technologies for a differentiated and personalized customer experience. Social media tools enable you to listen to customers, participate in a dialogue with them, and cultivate relationships that can be converted to revenue. This webinar will introduce the Screaming ANGELS framework and provide a step-by-step plan that you can act on today.
You will learn:
- Why you should consider Marketing 2.0 now more than ever
- Where the tools and technology fit in your marketing mix
- What to consider when building your Marketing 2.0 plan
- How to drive results that impact leads and revenue
We're giving away 50 free copies of Sandy Carter's book "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market." To enter the random drawing you must register and attend the webinar. Space is limited so register today! The webinar link will be emailed to you.
Biographical Information
Sandy Carter
Sandy Carter is Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation, leader of a global marketing organization with over 20 marketing awards, and author of the successful SOA technology books "The New Language of Business: SOA & Web 2.0" and "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market."
