What’s Working NOW in Email Marketing
Special Guest - Jeanne Jennings
Looking for new ideas to take your email marketing to the next level? You won’t be disappointed if you attend this Webinar! Get a look at real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:
- Improving email list growth
- Delivering more emails to the inbox
- Garnering higher open rates
- Improving click-through rates
- Increasing conversion rates
- Generating more leads and/or sales
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
- A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
- A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
- A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
Note - this webinar will be recorded and a PDF of the slides will be available in Listrak's online resource center on Oct. 12.
About Jeanne Jennings:
Jeanne S. Jennings is a sought-after consultant, author and speaker on effective email marketing strategy and tactics. Her direct response focus produces results for her clients, which include Hasbro, Mayo Clinic, Museum of Science|Boston, U.S. Chamber of Commerce, Verizon and Weight Watchers International. Jeanne has been working in the online realm for over 20 years, beginning with CompuServe in the late 1980s; learn more at www.JeanneJennings.com.
