Using Holiday Data and Analytics Effectively throughout the Year
Your holiday emails generated more than just sales - they produced a significant amount of essential customer data and analytics. In this informative webinar, Listrak's dynamic content expert Brent Shroyer joins Lawrence and Schiller's digital marketing experts Robin Temple and Billie Jo Waara for an exciting look at how you can use that data to keep subscribers reading and clicking on your messages throughout the year.
If you haven't already begun to target your customers and segment your data, now is the time to start. Relevancy is the key to increasing your email marketing ROI and, with the right tools, segmentation is easier than you might think.
Targeted, individualized messages don't have to be labor-intensive. Brent, Robin, and Billie Jo will outline some steps that you can put in place this very afternoon, including:
- Easy ways to capture data dynamically
- Simple profiling techniques that will greatly enhance the relevancy of each message
- Quick segmentation tactics that improve subscribers' clickstream paths through your web site and increase conversion levels
- Basic dynamic content procedures that will give you the foundation and proficiency you need before tackling campaigns that are more advanced and complex
About Lawrence & Schiller
Effective advertising requires a strategic approach from every possible angle.
We're a full-service marketing communications firm located in South Dakota. We specialize in it all so that your brand communicates one cohesive, powerful message through every marketing channel.
We don't get a lot of sleep at night because we, like you, are constantly thinking about how to make your business better.
The pay off is worth it: our mission is to build our clients into market leaders in a passionate, relentless and impactful manner. And we've been doing just that for more than 30 years.
Learn more about Lawrence & Schiller online at:
www.l-s.com.
Robin Temple
Director, Digital Marketing
Robin is an Interactive Marketing Specialist who manages Lawrence & Schiller's office in historic Deadwood. She and her marketing team focus on building innovative, comprehensive online marketing plans and executing these ideas with precision. Plan components include search engine optimization, search engine marketing, online display advertising, dynamic email marketing, social media, web analytics, and evolving technologies.
Prior to joining Lawrence & Schiller in April 2007, Robin worked for Black Hills State University as Director of Online Marketing for the University and Internet Marketing Specialist for the Center for Tourism Research. She also held leadership positions while working for a branding firm (Monigle Associates), a large technology company (5280 Solutions, a division of Nelnet) and a web consulting firm (NeoForte).
Billie Jo Waara
Director, Account Planning and Research
Billie Jo's team focuses on consumer insights research from a variety of secondary and primary sources, such as blog posts, ratings and review sites, trade publications, etc., so they can help their clients better understand their unique competitive environment. She is also the co-leader of a number of business outreach programs that showcase the unique talents and marketing expertise of our Lawrence & Schiller team.
Prior to joining Lawrence & Schiller, Billie Jo was the Director of the South Dakota Office of Tourism. With a marketing budget $11.1 million, they worked to increase visitor spending in the state. With the power and influence of the Internet, she grew the office's web marketing efforts to leverage analytics, online consumer behaviors, social media and mobile devices.
