Actionable Web Analytics:
Five Tips For Insightful Analysis
Special Guest - Avinash Kaushik
In today's tough economic climate it is not the lack of data on the web that is a problem, it is our ability to make sense of it all that is the challenge. In this deeply practical webinar Avinash shares his favorite tips for taking reams of data from your website and finding the nuggets of actionable insights in it. Bounce rates, segmentation, pan-session behavior analysis, key non-ecommerce success metrics and more strategies will be covered.
You'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your online investments.
About Avinash Kaushik:
Avinash Kaushik is the author of the newly published book Web Analytics 2.0 and best-selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive, Inc.
Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.
He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah.
You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net/avinash.
