Internal Uses for RSS
Creative marketers will also benefit from using RSS technology internally. After all, RSS is a tool for publishing content. The RSS feed doesn’t have to be made available to everyone online – it can be used as an internal source of communication as well.
Internal Communication: Many companies today rely on its Intranet to communicate with employees. While this is a good way to ensure every employee has access to important corporate documents, such as HR forms, Intranets are not the best way to communicate important corporate information, such as new customers, acquisitions, and staffing changes, as employees usually visit the Intranet infrequently. Many corporations rely instead on delivering internal communications via email. This method is fine for small companies. However, large companies risk slowing down or clogging their servers by sending out a large number of emails, which leads to the information being posted on the Intranet, and, therefore, isn’t being viewed by the employees.
RSS promises a better way to communicate internally. Employees may sign up for the RSS feeds so information is delivered directly to their desktops or their mobile devices. That way, any time new information needs to be distributed, every employee has instant access to it in a way that is convenient for them.
Update Website Content: Marketing directors may also use RSS feeds to automatically update frequently changing content on their websites, such as press releases and case studies. Information can be updated instantly at the touch of a button without having to schedule web updates through the IT department.
RSS allows a marketing department to publish information simultaneously to every channel – website, search engines, employees, customers, members, and target audiences – which greatly increases the timeliness of the information and the response that it generates.
