Remarketing Email Campaigns
Remarketing, or behavioral targeting, is a powerful technique email marketers can use to increase relevancy and results. Remarketing email campaigns are targeted emails sent to the subscribers that have started, but haven’t completed, a key action. Web analytics allows you to build intelligent remarketing campaigns based on your subscribers’ previous actions.
Because web analytics lets you see which subscribers added items to their cart but didn’t complete the purchase, you can send targeted messages reminding the subscribers that the items are still in their carts, and you can include a link directly to the cart so it is very easy for the subscribers to complete the purchase. Remarketing to the subscribers that have abandoned their shopping carts is a quick and easy way to increase revenue.
Another remarketing campaign you should consider is a campaign to the subscribers that have reviewed the product information but didn’t add the items to their carts. Web analytics makes it easy to identify these subscribers, and an integrated email marketing solution makes it easy to target these individuals with an email offering the product at a lower price point or with an additional incentive to buy, such as free shipping. The subscriber took the time to review the product information so they have shown an interest in the product. Targeting these subscribers with an extra incentive is an easy way to capture additional sales.
Even if the subscribers haven’t shown any interest in the product you offered them, you can still use web analytics to send them a remarketing campaign based on their specific needs. For example, if a subscriber clicked-through your email offering one product, but he or she spent time reviewing another product on your website, you can use that information to send a remarketing campaign focused on the product the subscriber is actually reviewed. Web analytics optimizes your subscribers buying potential and analyzes their behavior so you can send your subscribers relevant, compelling email messages targeted to their exact requirements. You will build stronger relationships with your subscribers and they will come to rely on you for their future needs.
