The Results
The Brickery has seen an increase in open and read rates, but the real results are seen in the restaurant. The Brickery sent out an email through Listrak announcing a Memorial Day promotion of 20 percent off the entire bill for preferred customers on the Friday, Saturday, Sunday, and Monday of Memorial Day weekend. While this is usually a slow time as most patrons are enjoying cookouts with family and friends, The Brickery had a 20 minute wait for tables every day and increased sales over $6,000 more than last year.
The Brickery is also tracking the amount of food sold back to the email campaigns. The first time it offered a crab cake special, it tripled the amount of crab cake dinners it sold in a week, and when it offered a special on steaks, sales nearly quadrupled. This allowed The Brickery to leverage better deals from its vendors as it needed to place bigger orders and, even with the discounts, The Brickery maintained a larger profit margin.
Listrak makes it possible for The Brickery to interact with its patrons each and every week using enticing graphics, subtle humor, valued offers, and personalized content. With Listrak, The Brickery knows that the emails are being delivered to its contacts’ inboxes and that they are rendering correctly with all of the images and links intact. And, with Listrak, The Brickery has all the tracking tools it needs to estimate the number of meals it will need. Not only has The Brickery streamlined its marketing strategy, but it has streamlined some operational processes as well.
About The Brickery Grill and Bar
Founded in 1993, The Brickery Grill and Bar has become one of Atlanta’s favorite family restaurants. It offers large portions of freshly prepared food served up with a genuine smile. The Brickery is the kind of place you see your neighbors, wish you had ordered the dishes on the table next to you, and know that your patronage is appreciated. The Brickery features the best baby back ribs in Atlanta, along with wonderful salads, pastas, burgers, seafood, steaks, chicken, and desserts. Come in and know that you are welcome. Visit www.thebrickery.com to learn more.
About Listrak
Listrak is a leading provider of hosted email marketing software, allowing permission-based marketers to manage, send, track and grow their email marketing investment. We deliver email marketing intelligence through our intuitive web-based application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix.
Listrak’s RSS 2.0 System gives users the ability to create, manage, and report on RSS feeds using RSS enable email sent via Listrak’s email marketing solution. It features social bookmarking links and combines the power of RSS technology with the personalization of email marketing.
Listrak software helps companies, agencies and associations better manage customer relations in their marketing campaigns. Its web-enabled interface helps marketers engage their customers using an advanced profiling and personalization engine. Listrak’s world-class support and professional services assist clients with enterprise integration. Its clients include L’Oreal, Motorola, Jeep, Pearle Vision, PR Newswire, The Islands of the Bahamas and the Pennsylvania Department of Health.
To learn more about the many ways Listrak can strengthen your email marketing campaigns, or to sign up for a 20-minute web-based tour, visit www.listrak.com.
