Learning with Listrak:
A success story on authentication
Michael Moore, E-Commerce Marketing Analyst
Boston Symphony Orchestra
I went to Listrak's Email Marketing Days conference in Philadelphia back in September of '08 and I remember authentication coming up in just about every seminar I attended. I kept hearing that we had to make sure that DKIM, SPF, and Sender ID were working, even though at the time I wasn't sure what all of it meant. But Listrak and the other speakers went through it at the conference and gave me enough information to get started on the process.
Authentication protects your reputation and helps ensure your messages reach the inbox.
Send authenticated messages through Listrak
Our deliverability experts will help you authenticate your messages with DKIM, SPF, and Sender ID. The process is free and usually takes less than a week.
Listrak has a built-in authentication check that shows you which messages are authenticated and which ones aren't. Messages that fail the authentication check may be cancelled so they don't slip through the system inadvertently and damage your reputation. This way, you may make the necessary corrections before deploying the messages to your subscribers.
Are your messages authenticated?
In fact, I actually logged into my account from a terminal at the conference and created a test message only to see DKIM, SPF, and Sender ID failing. It was something I wanted to tackle right away when I got back to Boston. I knew I had to talk to the hosting facility of the BSO website and also to Listrak.
I had no idea really what to tell the hosting company, but Listrak guided me through the entire process quickly.
We were fully authenticated in about 3 or 4 days. Listrak's communication in this process was very professional. I got answers quickly that I needed to provide to the host of the website, and I got them in language I could understand. This made working with our hosting company painless.
Since that time I've noticed our spam rate has gone down quite a bit, which in turn bumped up our read and click-through rate. I've had email getting through to Comcast, which wasn't happening before authentication.
I think the best end-result is that we feel comfortable with Listrak's account management and technical support and can look forward to working with them on future projects.
The Boston Symphony Orchestra is one of the most prestigious cultural organizations in the world, and includes the legendary Boston Pops and renowned Tanglewood Music Festival among its programs. To learn more, visit www.bso.org.
