- Email Marketing Features List
- List Management
- Content Management
- Campaign Delivery
- Advanced Deliverability
- Tracking and Analytics
- Robust XML-based API
- Professional Services
TRACKING AND ANALYTICS
Each Listrak email hosts a plethora of data mining devices designed to help you determine the exact demographics of your customers. Through real-time, web-based reports and analytics, you will receive a high-level view of your campaign results; plus, you will be able to drill-down into the specifics of your data. The more you know about your ideal customer, the more you can refine future email campaigns to deliver exactly what your customers want when they want it. The valuable information provided by Listrak's analytic and tracking tools will increase conversion rates and order volume, decrease bounce backs and unsubscribes, and increase your return-on-investment.
Open, Read, and Click-Through Rate
Listrak's powerful tracking and analytical engine gives customers both summary and detail views of who has opened, read, and clicked-through on each campaign. This information is vital in making key decisions on campaign follow-up as well as follow through by sales staff.
Enhanced Reporting on The Campaign or Individual Message Level
Enhanced reporting on the campaign or individual message level Report results are grouped by campaign so you can see the total campaign results at a glance. You can also expand the results to drill down to the individual message level. The export functionality of reports allows you to choose from plain text, Microsoft Excel, or XML. The print option now provides a nicely formatted PDF version of the report.
Google Analytics Integration
Listrak has integrated Google Analytics with its powerful reporting tools. Google Analytics ties information, such as goal conversion or average amount of pageviews, back to a specific email address or specific email campaign. It also captures overall conversions from a specific email send and summarizes the number of total visits across all email campaigns.
Geographical tracking and targeting
Listrak pioneered geographical tracking of campaign performance data by plotting open, read, and click-through data on a geographical map. Geo-tracking for email marketing is built into Listrak and allows email marketers to visually identify campaign performance on geographical maps.
Visual overlay of click-through data on top of email campaigns
In order for email marketers to understand what parts of their creative produce the highest click-through rates, Listrak plots click performance data on top of the actual email campaign so campaign managers can see which sections of the campaign performed better than others.
Campaign Bounce Report
One very important aspect of managing your email marketing list is bounce management. Listrak contains two reports that help you understand which recipients are bouncing as well as overall bounce rates for all campaigns. Listrak also allows you to drill down to see what type of bounce is being generated (hard or soft bounce) as well as the full bounce description. Finally, Listrak presents a view of your bounce rates across all the unique domains on your list so you can quickly spot an ISP that may be generating high bounce rates.
Subscription Details Report
Listrak makes it easy to understand your subscription rates. You can use our subscription reports to see how many new subscribers are joining your lists within a certain time period. Listrak also reports unsubscribe rates so you receive a comprehensive view of your list churn.
Interactive Graphs
Each Listrak report includes interactive, flash-based graphing capabilities that allow you to build and export intuitive and professional looking graphs to be included in presentations or other strategy related documents.
