Kaye’s strength lies in retail marketing and product positioning. Her career began 30 years ago guiding clients such as Dr. Pepper, GE Capital and Cadillac. Her experience lies in the retail market, including owning and operating an award winning retail store in Lancaster County. Her position at Listrak allows her to use her experience to guide her clients in the best practices in email marketing, as well as initiating the most effective campaigns in their perspective markets. Her niche is to aid those businesses transitioning from a bricks and mortar to an ecommerce channel.